Sheetala
Vetiver · Ushira
Documented in Charaka Samhita for cooling, anti-inflammatory, and skin-protective properties.
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• Talc-free baby powder crafted with Arrowroot, Tapioca, and Kaolin Clay to help absorb excess moisture and keep delicate skin fresh and comfortable.
• Enriched with Vetiver (Khus), Turmeric, Aloe Vera, Calendula, Chamomile, Marigold, Rose, and Lavender to provide soothing care for sensitive newborn skin.
• Helps reduce sweat discomfort and maintain dryness in skin folds and moisture-prone areas during everyday baby care routines.
• Fine botanical powders and calming ingredients help support healthy skin comfort and contribute to rash-free newborn care without using talc.
• Dermatologically tested and suitable from birth, with baby-friendly ingredients designed for daily use and free from talc, mineral oil, parabens, and harsh chemicals.
GLOBAL Quality Standards
No Nasties · Not Now, Not Ever
Delicate baby skin requires careful formulation choicesMaaiee's Organic certified Manufacturing help ensure carefully formulated baby care designed for delicate newborn and infant skin.
Pure cow ghee (Ayur-Ghrita) as the hero emollient. Classical Ayurvedic herbs — Brahmi, Neem, Calendula, Dasapushpadi — sourced organically. GMP + ISO pharmaceutical-grade facility. Every ingredient chosen for function and safety.
11 Actives. Every One Earns Its Place.
No talc. No synthetic fragrance. No filler starch.
Sheetala
Documented in Charaka Samhita for cooling, anti-inflammatory, and skin-protective properties.
Anti-Inflammatory
Documented in Charaka Samhita and Sushruta Samhita as skin-protective traditionally used for anti-inflammatory action, antimicrobial support
Skin Protection
Traditionally used in Ayurvedic preparations for skin healing and protection.
Antimicrobial support
Classical Kushthagna herb. Curcumin provides anti-inflammatory action at newborn-safe concentrations.
Calming · Redness Relief
Gentle calming and anti-inflammatory support for sensitive infant skin. Traditionally for soothing redness and irritation
Calming Comfort
Soothes heat rash and calms overheated baby skin.
Calming · Natural Soothe
Traditionally used for skin-calming, soothing, and comfort properties.
Gentle Soother
Anti-inflammatory with saponins and flavonoids. Soothes eczema-prone baby skin and nappy-area redness.
Plant Based Mineral
Arrowroot absorbs excess moisture rapidly and completely leaving skin dry without the chalky residue. Plant-origin, COSMOS Organic certified
Silky Absorber Plant Based
Absorbs moisture provide silky luxurious feel.
Gentle Clay · Skin Softening
Absorbs excess oil and moisture, softens skin texture, and provides a smooth application
The final layer of the Kaumarabhritya ritual — cooling, calming, and protecting the most vulnerable areas with Vetiver and Turmeric.
Compare what is actually inside — and what is deliberately left out. Not all talc-free or natural baby powder claims are equal.
| Feature | 🌿 Maaiee | Others |
|---|---|---|
| Organic Certified Facility | ✅ Yes | ❌ Rarely |
| M.Pharm Formulated | ✅ Yes | ❌ No |
| Doctor Co-Created (Family Medicine) | ✅ Yes | ❌ Rarely |
| Talc-Free | ✅Yes | ❌ No |
| Parabens / Silica / Potassium phosphate | 🚫 Zero | ⚠️ Often Present |
| GMP + ISO + FDA Compliant | ✅ All Three | ❌ Sometimes One |
| Dermatologically Tested (0+ Months) | ✅ Yes | ⚠️ Check label |
| Synthetic Fragrance | 🚫 Zero | ⚠️ Often Present |
The Science
Three simultaneous mechanisms that absorb moisture without talc, cool inflamed skin, and protect baby's delicate skin barrier — not just a dusting powder.
THE Sheetala RITUAL
Classical Ayurveda application of therapeutic powder after bathing. Complete daily skin protection
Pat baby completely dry after bathing — pay special attention to neck folds, inner elbows, behind knees, underarms, and the diaper zone. These skin folds trap moisture and are the primary sites for heat rash and irritation. Ushira Haridra works best — and only works — on fully dry skin. Never apply powder on damp or wet skin.
Always take a small amount of Ushira Haridra into your palm first — never shake directly onto baby. This prevents inhalation of fine powder particles near the face. From your palm, gently pat and smooth the powder onto skin folds, the diaper area, underarms, and neck creases. Use light fingertip pat — no rubbing.
The Questions Every Parent Asks
Yes — Ushira Haridra contains zero talc. Talc has been associated with respiratory risk when fine particles are inhaled — a genuine concern with powders applied near a baby who is breathing at close range. Major health bodies including the US FDA have raised ongoing concerns about talc in baby products. Ushira Haridra replaces talc entirely with a plant-origin triple base: Arrowroot, Tapioca Starch, and Kaolin Clay — all Organic free from the respiratory and contamination concerns associated with talc. Safe from birth. No compromise.
Yes — Ushira Haridra is formulated and dermatologically tested safe from 0+ months. The formulation is co-created with practising family medicine doctors and formulated specifically for neonatal skin. Key safety rules: always apply to completely dry skin, always shake into palm first (never directly onto baby), and never apply near the face or breathing zone.
Application method is everything with baby powder. (1) Shake a small amount into your palm first — never directly onto baby. (2) Turn away from baby's face before shaking. (3) Apply from your palm using gentle fingertip patting on skin folds, diaper zone, underarms, and neck creases only. (4) Never apply near the eyes, nose, or mouth. (5) Always apply to completely dry skin — never damp.
1. Talc-free — most conventional baby powders and all prickly heat powders use talc as the base. Ushira Haridra uses Arrowroot + Tapioca + Kaolin Clay.
2. Organically sourced herbs from the pristine Himalayan region.
3. Pure Ayurveda — Vetiver, Turmeric, Calendula, Marigold, Rose, Chamomile, Aloe Vera, and Lavender.
Khus (Ushira) is one of Ayurveda's premier Sheetala — cooling — herbs. Documented in Charaka Samhita and Ashtanga Hridayam for its cooling, anti-inflammatory, and skin-protective properties specifically in the context of heat and moisture-related skin conditions. Applied topically in powder form, Vetiver traditionally soothes heat rash, cools overheated skin.
Why every number here is verified