Why Maaiee Organic Baby Care

Certified Quality Standards

  • Certified
    Organic Facility
  • FDA
    Compliant
  • GMP · ISO
    Certified
  • Derma
    Tested
  • India
    Organic
  • Lacon
    Certified
Our Philosophy

Naani Maa's Wisdom
Meets Modern Science

For generations, Indian grandmothers trusted pure cow ghee, Ayurvedic herbs, and botanical oils to care for babies from their very first day. At Maaiee, we honour that wisdom — bringing it forward with manufacturing in a COSMOS Organic certified facility, GMP & ISO certified manufacturing, and formulation principles co-created with doctors in family medicine.

We use 100% natural Ayurvedic ingredients — pure cow milk ghee (Ayur-Ghrita), classical herb infusions, and real organic oils and butters. No chemical emollients. No cheap CCT or CG shortcuts. No synthetics whatsoever. What goes on your baby's skin is as clean as what goes in their body.

Formulated with a Master of Pharmacy (M.Pharm) and MBA in Pharmaceutical Management — applying the same rigorous process used in pharmaceutical manufacturing.

Explore Every Ingredient — Decoded by Ayurveda & Modern Science ↓
What Sets Us Apart

Every Detail, Deliberately Chosen

Six pillars that make Maaiee India's most trustworthy baby care brand — for parents who won't compromise.

  • Certified Organic Facility

    Made in a COSMOS Organic & USOCA certified facility — over 1,300 synthetic chemicals avoided under that standard.

  • Pure Cow Milk Ghee (Ayur-Ghrita)

    Ayurveda's most sacred emollient — rich in Vitamins A, D, E & K, omega-3, and postbiotic butyrate. Protects and nourishes your newborn's skin barrier from the very first bath.

  • Co-Created with Doctors in Family Medicine

    Formulation principles developed with practicing doctors — giving Maaiee a clinical credibility no other Indian baby Ayurveda brand can claim. Trusted from day one.

  • FDA Compliant · GMP · ISO Certified

    Made in GMP and ISO certified facilities, fully compliant with FDA guidelines — every batch meets the highest quality and safety benchmarks a parent can trust.

  • Dermatologically Tested — Safe from Day One

    pH balanced, tear-free, ultra-gentle. Tested for newborn, preterm, and eczema-prone skin. Every product is proven safe for daily use from the very first bath.

  • Ancient Ayurvedic Herb Infusions

    Dasapushpadi, Brahmi, Bhringraj, Ashwagandha, Turmeric, Neem, Vetiver, Marigold, Amla — centuries-proven herbs used in therapeutic concentrations. Ancient wisdom meets verified safety.

Our Range

Organic Care from Head to Toe & Beyond

Every Maaiee skincare product is manufactured in a COSMOS Organic certified facility. Every cereal is India Organic + Lacon certified. Every piece of clothing is 100% muslin pure cotton. Nothing less.

Anmira Anaya

Baby Head-to-Toe Almond Wash

with Aloe · Jojoba · Haldi · Marigold

Cucumber hydrosol infused with Marigold, Anantmool, Turmeric, Basil. Jojoba, Almond, Aloe vera, Coco Glucoside, Chamomile. Gentle daily cleansing — gentle enough for delicate baby skin.

organic and natural FDA Compliant GMP · ISO Derm Tested

Saumya Ameya

Baby Crème Bathing Bar

with Pure Cow Ghee · Goat Milk · Neem

Coconut, Olive & Sesame oils infused with Neem, Turmeric, Aloe vera, Cow Ghee, Shea Butter, Goat Milk, Lavender. Nourishes and gently cleanses delicate newborn skin.

organic and natural FDA Compliant GMP · ISO Derm Tested

Ushira Haridra

Baby Gentle Powder — Talc-Free

with Haldi · Khus · Aloe · Calendula

Arrowroot, Tapioca, Kaolin Clay, Vetiver, Rose, Aloe Vera, Turmeric, Calendula, Chamomile, Lavender. Zero talc. Prevents rashes, keeps baby fresh and comfortable.

organic and natural FDA Compliant GMP · ISO Derm Tested

Komal Ameya

Baby Gentle Lotion

with Pure Cow Ghee · Mango Butter · Oats

Calendula Hydrosol, Cow Ghee, Sunflower with Ashwagandha, Manjistha, Licorice, Oat, Mango Butter, Babchi, Dashapushpadi, Chamomile. Deep moisture, eczema-safe daily lotion.

organic and natural FDA Compliant GMP · ISO Derm Tested

Poshan Amrit

Baby Massage Oil

with Dasapushpadi · Cow Ghee · Sesame

Dasapushpadi, Cow Ghee, Sesame with Tulsi, Ashwagandha, Neem, Mulethi, Vacha, Dry Ginger, Daruharidra, Black Cumin, Kashmiri Lavender. Strengthens muscles, supports bone development.

organic and natural FDA Compliant GMP · ISO Derm Tested

Poshan Sneham

Baby Scalp Hair Oil

with Cow Ghee · Brahmi · Bhringraj · Amla

Jojoba, Almond, Cow Ghee, Coconut, Sunflower with Brahmi, Bhringraj, Neem, Anantmool, Turmeric, Shankpushpi, Amla, Calendula, Lavender. Promotes healthy hair growth from infancy.

organic and natural FDA Compliant GMP · ISO Derm Tested

Ayura Ghrita

Organic Diaper Rash Cream

with Cow Ghee · PreBiotic Chicory · Oats

Shea Butter, Olive, Cow Ghee, Wheatgerm, Coconut, Sesame with Oatmeal, Turmeric, Chicory PreBiotic, Kusha, Nettle, Lavender, Chamomile, Calendula. 4-fold microbiome protection.

organic and natural FDA Compliant GMP · ISO Derm Tested

Organic Sprouted Cereals

Baby Sprouted Organic Cereals

6+ months · India Organic + Lacon Certified

Sathu Maavu (multi-grain 6M+) · Ragi + Moong Dal + Beetroot (7M+) · Organic Oats (6M+). Sprouted for better iron, calcium & protein absorption. Zero sugar, salt, preservatives, maltodextrin.

India Organic Lacon Certified Sprouted

Organic Baby Clothing

100% Muslin Pure Cotton Baby Wear

Newborn to 9 months

Jablas, Night Suits, Nappies, Swaddles, Towels, Gift Sets. Ultra-soft, breathable, hypoallergenic. Free from all harmful chemical dyes and treatments. Safe for eczema-prone newborn skin.

Muslin Pure Cotton Hypoallergenic

Organic Baby Gift Hampers

Organic Baby Gift Hamper Sets

Baby Shower · Naming Ceremony · Newborn Welcome · Hospital Bag

Curated hampers with organic and natural skincare, India Organic + Lacon certified sprouted cereals, and 100% muslin pure cotton clothing. Thoughtfully curated organic Ayurvedic baby gift sets.

COSMOS Certified Facility India Organic Zero Toxins
Our Promise

What We Never Put in Our Products

Our clean-label commitment — printed on every pack.

1,300+
Harmful Ingredients — Avoided Automatically The certified organic facility standard prohibits over 1,300 synthetic chemicals from every formulation — not as a brand choice, but as a mandatory requirement. No exceptions. No compromises. Ever.
  • Mineral Oil
  • Silicones
  • Paraffin
  • Parabens
  • Phenoxyethanol
  • Talc
  • SLS / SLES Sulfates
  • Synthetic Color Dyes
  • Artificial Fragrances
  • CCT / CG Cheap Emollients
  • All Adulterations
  • All Harmful Chemicals
  • Maltodextrin (cereals)
  • Preservatives (cereals)
  • Added Sugar (cereals)
  • Added Salt (cereals)
  • Harmful Chemical Dyes (clothing)
  • Harmful Chemical Treatments (clothing)

✓ Made to COSMOS Organic · GMP · ISO · India Organic · Lacon standards.

Certification Explained

What Our Certifications Actually Mean for Your Baby

Not marketing badges. Real, certified standards — here is exactly what they guarantee for your baby's safety.

🌿

organic and natural Certification

Certified Organic Facility — Ayurvedic Baby Skincare

  • Recognised in 80+ countries as the global gold standard for organic cosmetics
  • Avoids over 1,300 synthetic chemicals — parabens, silicones, mineral oils, SLS, phenoxyethanol, and more
  • Requires a verified minimum percentage of certified organic ingredients per product
  • Certified at facility level under the COSMOS Organic standard
  • Full supply chain traceability from raw ingredient farm to finished product
  • Prohibits GMO ingredients and all synthetic processing agents
  • Every Maaiee skincare product is manufactured in this COSMOS Organic certified facility
🌾

India Organic + Lacon Certification

Internationally Equivalent Organic Standard — Baby Cereals Only

  • Lacon Quality Certification
  • NPOP Quality
  • Every cereal ingredient is certified free from synthetic pesticides and GMOs under Lacon Organic certification
  • Zero preservatives, zero added sugar, zero added salt
  • Sprouted grains verified for nutritional integrity and natural processing only
  • No adulteration, no artificial additives, no synthetic fortification shortcuts
  • Each batch is traceable and re-auditable — full transparency for parents
  • Combined with Sprouting Hygiene gives complete peace of mind
Ancient Wisdom · Verified Safety

The Potent Ayurvedic Herbs in Maaiee Products

For thousands of years, these herbs have been trusted in Ayurvedic infant care. Each is in Maaiee for a specific, validated reason — not just for marketing. Safe. Proven. Purposeful.

Pure Cow Ghee

AYUR-GHRITA

Ayurveda's most sacred emollient. Rich in Vitamins A, D, E & K, omega-3 fatty acids, and postbiotic butyrate. Deeply moisturises the skin barrier and is safe for newborns from their very first day.

Turmeric

HARIDRA

Ancient antibacterial and anti-inflammatory. Used for centuries to protect infant skin from rashes, infections, and irritation. Naturally brightening, healing, and microbiome-safe for delicate newborn skin.

Vetiver

KHUS / USHIRA

A deeply cooling root revered for soothing baby heat rashes and skin irritation. Natural deodorising and calming properties — a traditional summer essential for babies in India.

Calendula

SHANAPUSHPA

Known for healing sensitive and inflamed skin. Rich in flavonoids and saponins — soothes eczema-prone baby skin, reduces redness, and supports gentle healing of nappy rash.

Neem

NIMBA

Revered for over 2,000 years as Ayurveda's most powerful antibacterial and antifungal herb. Protects baby skin from infections, balances the skin microbiome, and naturally soothes irritation.

Dasapushpadi Herbs

CLASSICAL AYURVEDIC BLEND

A sacred ten-herb blend from classical Ayurvedic infant massage traditions. Supports muscle strengthening, bone development, and healthy weight gain from the earliest weeks of life.

Brahmi & Bhringraj

MEDHYA RASAYANA

Classical hair and scalp tonics used in Ayurvedic infant care. Brahmi boosts circulation to hair roots; Bhringraj — the "king of herbs" — promotes thick, healthy hair growth from infancy and prevents cradle cap.

Aloe Vera

KUMARI

Ayurveda's most versatile skin herb. Intensely hydrating, anti-inflammatory, and barrier-protective. Known as Kumari — "the young one" — for its skin-renewing properties safe for newborns.

Ashwagandha

BALYA RASAYANA

Ancient herb for strength and immunity. Used in Ayurvedic infant care to support healthy skin tone, muscle development, and overall vitality. A powerful adaptogen safe in topical formulations for babies.

Amla

AMALAKI

One of Ayurveda's most potent rejuvenating herbs. Exceptionally rich in natural Vitamin C and antioxidants. Strengthens hair follicles, nourishes the scalp, and supports healthy infant hair growth from the roots.

Marigold

STHULADALA

A gentle, brightening herb with natural antiseptic and anti-inflammatory properties. Used in Ayurvedic and traditional infant skincare to soothe redness, calm irritation, and maintain clear, healthy baby skin.

Sesame Oil

TILA TAILA

The original Ayurvedic baby massage oil. Rich in Vitamin E, zinc, and linoleic acid. Deeply warming, penetrating, and nourishing — used in Abhyanga newborn massage for thousands of years to promote growth and development.

Chamomile

BABUNA

One of the world's most trusted calming herbs for baby skin. Soothes inflammation, redness, and colic-related skin stress. Ultra-gentle and clinically validated for use in sensitive and newborn baby formulations.

Anantmool

SARIVA

A classical Ayurvedic blood-purifying herb used to cool and soothe the skin. Traditionally prescribed for infant skin conditions including rashes, heat boils, and skin irritation — effective and completely safe for babies.

Shankpushpi

SHANKHAPUSHPI

A revered Medhya herb that supports brain development and cognitive function from infancy. Used in hair oils to stimulate scalp circulation and strengthen the roots — one of Ayurveda's most cherished herbs for infant well-being.

Licorice Root

YASHTIMADHU / MULETHI

A powerful anti-inflammatory and skin-brightening herb. Soothes irritation, evens skin tone, and protects against environmental stressors. Widely used in Ayurvedic infant formulations for its gentle, effective action on delicate skin.

Common Questions

Questions Parents Ask Most

Everything you need to know — answered honestly, with full transparency.

Is Maaiee really organic and natural?

Maaiee baby skincare is made with organic and natural ingredients, manufactured in a COSMOS Organic certified facility. Over 1,300 synthetic chemicals are avoided under the COSMOS Organic standard the facility is certified to, a standard recognised across 80+ countries.

What exactly does organic and natural mean for my baby's safety?

Cosmos Organic bans over 1,300 synthetic chemicals — parabens, silicones, mineral oils, sulfates, phenoxyethanol, artificial fragrances, GMOs, and hundreds more. It mandates certified organic ingredient percentages, full supply chain traceability from farm to final product. For you as a parent, it means the standard sets strict, transparent requirements for every ingredient that goes into organic cosmetics.

What does Lacon certification mean for Maaiee baby cereals?

Maaiee sprouted baby cereals are Lacon Organic Certified Quality. This means every ingredient is certified free from synthetic pesticides, GMOs, preservatives, added sugar, added salt, and artificial additives under Lacon Organic certification. Farm to pack traceability is maintained. Combined with India Organic certification, Maaiee cereals carry dual internationally recognised assurance.

Are Ayurvedic herbs in Maaiee products safe for newborns?

Absolutely. Every Ayurvedic herb and ingredient in Maaiee — including Pure Cow Ghee, Vetiver, Turmeric, Calendula, Neem, Brahmi, Bhringraj, Chamomile, Ashwagandha, Aloe Vera, Amla, Sesame, Marigold, Anantmool, Shankpushpi, Mulethi, and Dasapushpadi — has centuries of documented use in traditional Ayurvedic infant care. Every Maaiee formulation is dermatologically tested and co-created with practicing doctors in family medicine. These herbs are in Maaiee for specific validated reasons, at appropriate concentrations for newborn skin.

How do ancient Ayurvedic herbs benefit baby's skin, hair, and growth?

Ayurveda has a dedicated branch of infant medicine called Kaumarabhritya — which prescribes specific herbs for newborn wellness with precision. Cow Ghee and Sesame deeply nourish the developing skin barrier. Dasapushpadi herbs support muscle strengthening and bone development. Brahmi and Bhringraj promote healthy hair growth from infancy. Ashwagandha supports strength and immunity. Turmeric and Neem protect the skin microbiome. Amla and Shankpushpi support brain and scalp health. These are not generic ingredient choices — they are ancient therapeutic decisions, now validated by modern dermatological testing within organic and natural formulations.

Why is Pure Cow Ghee better for baby skin than regular emollients?

Most baby products in India use cheap CCT (Caprylic/Capric Triglyceride) or CG synthetic emollients that do very little beyond surface moisture. Pure Cow Ghee (Ayur-Ghrita) is a whole, naturally complex emollient containing fat-soluble Vitamins A, D, E and K, omega-3 fatty acids, and postbiotic butyrate — nourishing baby skin at a cellular level while actively strengthening the skin barrier. Ayurveda has long regarded pure cow ghee as an ideal topical nourishment for infant skin from birth. Maaiee uses certified-organic cow ghee.

Is Maaiee safe for newborns from the very first bath?

Yes. All Maaiee skincare products are formulated specifically for newborns and dermatologically tested on sensitive baby skin. They are pH balanced, tear-free, free from synthetic irritants, and co-created with practicing doctors in family medicine. Manufacturing in a certified organic facility, FDA compliance, and GMP & ISO standards together support every product being gentle and beneficial from day one — supporting the baby's developing skin barrier rather than disrupting it.

Why is Maaiee baby clothing made from 100% muslin pure cotton?

100% muslin pure cotton is the most breathable, ultra-soft, and skin-safe fabric for newborns. Its open weave naturally keeps babies cool in India's climate, prevents heat rashes, and allows baby skin to breathe freely. Maaiee muslin clothing is completely free from harmful chemical dyes and finishing treatments. It gets softer with every wash — making it safe, comfortable, and gentle for the most sensitive newborn and eczema-prone skin.

Are Maaiee sprouted cereals completely free from sugar, preservatives, and additives?

Yes. All Maaiee organic sprouted cereals carry both India Organic and Lacon Quality Certification. They contain zero added sugar, zero added salt, zero preservatives, zero maltodextrin, and zero artificial additives or flavourings. Sprouting the grains naturally increases iron, calcium, and protein bioavailability — giving your baby maximum nutrition with nothing artificial, nothing hidden.