Organic Ayurvedic Baby Skincare Made with Desi Cow Ghee

Organic baby skincare crafted with pure cow ghee, Ayurvedic herbs, and modern formulation science for delicate newborn and sensitive baby skin.

Our Global Safety Standards

  • Certified Organic Facility
  • FDA Compliant
  • GMP Certified
  • ISO Certified
  • India Organic
  • Dermatologically Tested

Maaiee products are manufactured in a COSMOS Organic and USOCA certified facility, one of the most demanding international standards for organic cosmetics. Manufacturing is GMP and ISO certified and FDA compliant. Every formulation is dermatologically tested and free from parabens, mineral oil, sulphates and synthetic fragrances.

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Herbal Goodness Pure Desi Ghee

From the wisdom of Ayurveda, with love for little ones

Maaiee baby care video 1
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Maaiee baby care video 3
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Herbs slowly infusing into pure desi cow ghee in a copper pot

Sneha kalpana — Maaiee infuses Bala moola, Ashwagandha and Manjistha into pure cow ghee over slow heat, the classical Ayurvedic method of drawing herbs into a fat base.

Pure Cow Ghee Ayurveda

What Maaiee Puts In, and What It Leaves Out.

Maaiee combines Kaumarabhritya, the classical Ayurvedic science of newborn care, with M.Pharm formulation practice in a GMP and ISO certified facility.

  • Desi Cow GheeGolden Skin Nutrition
  • pH 5.5Balanced for Delicate Baby Skin
  • Natural-origin ingredientsPristine Himalayan Ayurveda
  • Dermatologically testedGentle care for baby’s delicate skin.
  • GMP and FDA compliantISO Certified Facility
  • Doctor co-createdWith practising doctors in family medicine
  • M.Pharm-led formulationsDeveloped for the delicate needs of babies

What goes inMaaiee infuses Himalayan-sourced herbs into pure desi cow ghee and natural cold-pressed oils.

What stays out

Our facility is certified to the COSMOS Organic standard, which excludes over 1,300 synthetics, among them parabens, sulphates (SLS and SLES), artificial colours, DEA and TEA, formaldehyde-releasers, PEGs and polysorbates.

Bundled Sets

Costs less as a set.

Every set costs less than buying the same products separately

Best Organic Baby Skincare in India: The Complete Routine

What Makes the Best Organic Baby Skincare

A newborn's skin is thinner, more delicate and more absorbent than an adult's, so the organic baby skincare you choose really does matter — whatever goes on the skin is taken in easily.

The best baby skincare is gentle, natural and made for sensitive skin, free from parabens, sulphates, mineral oil and harsh preservatives, so it nourishes without disturbing a still-developing skin barrier.

Maaiee is a range of organic, Ayurvedic baby skincare made around desi cow ghee and named Ayurvedic herbs — a full head-to-toe routine of massage oil, hair oil, wash, bathing bar, lotion, talc-free powder and diaper cream.

Every leave-on product carries desi cow ghee, which is deeply nourishing and, as a postbiotic, helps support the skin's natural barrier and microbiome.

All of it is dermatologically tested and made in an ISO, GMP and COSMOS Organic certified facility, so gentle, safe baby skincare is the starting point, not an afterthought.

The Full Newborn Skincare Routine, Step by Step

A complete baby skincare routine is simpler than it looks — massage, cleanse, moisturise and protect, in that order, covers everything a newborn's skin needs each day.

1. Massage (malish)
Start with a slow body massage using Poshan Amrit baby massage oil, and a gentle scalp champi with Poshan Sneham baby hair oil, to nourish the skin and relax your baby before the bath.

2. Cleanse
Wash softly with Anmira Anaya head-to-toe wash, or the Saumya Ameya cow ghee bathing bar on bar days — both tear-free and non-stripping.

3. Moisturise
Once dry, seal in moisture with Komal Ameya baby lotion, gentle enough for face and body.

4. Protect
Keep the folds fresh with Ushira Haridra talc-free powder and protect the diaper area with Ayura Ghrita diaper rash cream.

See how the steps fit together in our complete newborn skincare routine guide.

Baby Wash & Bathing Bar: Gentle Cleansing

Cleansing is where a baby skincare routine can go wrong — many washes strip the skin and leave it dry, so a gentle, tear-free baby wash matters most for delicate newborn skin.

Anmira Anaya head-to-toe wash cleans hair and body in one, with gentle coconut-derived cleansers, cucumber hydrosol, marigold, anantmool, turmeric, tulsi, chamomile, aloe, jojoba and almond — sulphate-free and tear-free, so it lifts off milk, sweat and dust without stripping moisture.

On bar-soap days, the Saumya Ameya cow ghee bathing bar is a soft, non-drying cleansing bar made with desi cow ghee, so skin stays soft after the bath rather than tight.

Both are gentle enough for everyday use and mild on the scalp, which helps with cradle-cap-prone skin when paired with a little hair oil before the wash.

Baby Massage Oil & Hair Oil

In Indian homes the daily malish comes first, and the oils you use set up the whole skincare routine — nourishing the skin before the bath and soothing your baby.

Poshan Amrit baby massage oil is a desi cow ghee and sesame oil massage oil infused with Ayurvedic herbs, light and easily absorbed for the daily body malish without feeling heavy or greasy — supporting soft, well-nourished skin.

For the scalp, Poshan Sneham baby hair oil is a gentle cow-ghee champi oil that nourishes the scalp and helps with dryness and flaky, cradle-cap-prone skin.

Not sure which oil is right? Our guides on the best baby massage oils in India and whether ghee is safe for newborn massage walk through it.

Baby Lotion: After-Bath Moisture

Moisturising is the step that keeps baby skin soft — a newborn loses moisture quickly, so a good baby lotion after every bath holds hydration in and prevents post-bath dryness.

Komal Ameya baby lotion is a cow ghee and mango butter lotion made with calendula and chamomile flower waters, sunflower, jojoba, almond and olive oils, oat, aloe vera and named Ayurvedic herbs, at a skin-friendly pH of 5.5.

It absorbs into the skin to give daily hydration and nutrition and, because cow ghee is a postbiotic, helps support the skin's barrier and microbiome — gentle enough for both face and body.

It is a light, everyday moisturiser for dry skin, winter dryness and sensitive skin. Our guide to the best organic baby lotion in India explains what to look for.

Diaper Care & Freshness: Cream and Powder

The diaper area and skin folds need their own care in a baby skincare routine — this is where rashes, chafing and prickly heat show up most in Indian weather.

Ayura Ghrita diaper rash cream is a cow-ghee diaper cream with shea butter, olive, wheatgerm, coconut and sesame oils, plus oatmeal, turmeric, chicory root, kusha, nettle, lavender, chamomile and calendula. Chicory root is a prebiotic and cow ghee a postbiotic, so it soothes and protects while supporting the skin's microbiome.

For the folds, Ushira Haridra talc-free baby powder uses tapioca and arrowroot starch with kaolin, khus (vetiver), turmeric, calendula and chamomile — talc-free, cooling and moisture-absorbing, so it keeps skin fresh and helps with prickly heat and sweat rashes.

Curious about talc? Read is talc safe for babies.

Why Ayurvedic, Cow-Ghee Baby Skincare

Maaiee's skincare brings the Ayurvedic care of babies into gentle, ready-to-use products, with desi cow ghee at the heart of the range.

Kaumarabhritya, the Ayurvedic branch concerned with the care of infants and children, has long favoured cow ghee (ghrita) and named herbs for a baby's skin — the same gentle approach Maaiee follows, learn more about Ayur-Ghrita, cow ghee for babies.

In the leave-on products, desi cow ghee is absorbed to give daily hydration and nutrition and, as a postbiotic, helps support the skin's barrier and microbiome, with pure Ayurvedic herbs infused into it.

Every product is dermatologically tested and gentle, with no parabens, no mineral oil and nothing harsh — see the full picture in our guide to the best organic baby care in India.

Baby Skincare Questions Parents Ask

What is the best organic baby skincare in India?

The best organic baby skincare is gentle, natural and made for sensitive skin, free from parabens, sulphates and mineral oil. Maaiee is a full range of organic, Ayurvedic baby skincare made with desi cow ghee and named herbs — massage oil, hair oil, wash, bathing bar, lotion, talc-free powder and diaper cream — gentle, dermatologically tested and made for delicate skin.

Is cow ghee good for a baby's skin?

Yes — desi cow ghee has long been used in Ayurvedic baby care to nourish and soften delicate skin. It absorbs to give daily hydration and, as a postbiotic, helps support the skin's natural barrier and microbiome. Maaiee builds its skincare around desi cow ghee, from the Poshan Amrit massage oil to the Komal Ameya lotion.

What skincare does a newborn actually need?

A newborn needs only a few gentle basics: a massage oil, a mild wash or bathing bar, a lotion, a talc-free powder and a diaper cream. That covers massage, cleansing, moisturising and diaper care — the full routine. The Maaiee range brings all of these together as newborn-safe, cow-ghee Ayurvedic skincare.

In what order should I use baby skincare products?

The simple order is massage, cleanse, moisturise, protect. Massage first with Poshan Amrit oil and a scalp champi with Poshan Sneham, then wash with Anmira Anaya or the Saumya Ameya bar, then moisturise with Komal Ameya lotion once dry, and finish with Ushira Haridra powder and Ayura Ghrita diaper cream for the folds and diaper area.

Which baby skincare is best for sensitive or eczema-prone skin?

For sensitive skin, choose gentle products with soothing herbs and no parabens or mineral oil. Maaiee skincare is made mild for delicate skin, with cow ghee and calming herbs like calendula, chamomile and oat. It is not a treatment, though — if your baby has eczema or recurring rashes, check with your paediatrician before adding a new product.

Is Maaiee skincare safe for a newborn from birth?

Maaiee skincare is made for newborns and delicate skin — dermatologically tested, tear-free where relevant, and free from parabens, sulphates and mineral oil. It is gentle enough from the newborn weeks, once the cord stump has healed for bathing. As always, do a small patch test first and check with your paediatrician if your baby's skin is very reactive.

How do I care for my baby's dry skin in winter?

Dry winter skin needs richer nourishment and less frequent bathing. Massage with Poshan Amrit cow ghee oil before the bath, cleanse gently so you do not strip moisture, and seal it in straight after with Komal Ameya lotion while the skin is still slightly damp. Cow ghee and mango butter help hold moisture through dry, cold weather.

What helps with prickly heat and summer rashes?

In Indian summers, keep cleansing light, moisture balanced and the folds dry. Ushira Haridra talc-free powder, with cooling khus (vetiver), turmeric and calendula, absorbs sweat and helps with prickly heat, while Ayura Ghrita diaper cream soothes heat and sweat rashes in the diaper area. A gentle daily wash keeps sweat and dust from building up.

How do I treat and prevent diaper rash?

Change diapers often, let the skin air-dry, and use a protective cream at each change. Ayura Ghrita is a cow-ghee diaper rash cream with shea butter, oatmeal, turmeric, calendula and chamomile, plus prebiotic chicory root, that soothes and forms a protective layer against wetness. Pair it with Ushira Haridra powder to keep the area fresh and dry.

What helps with cradle cap and a flaky scalp?

For cradle cap, massage a little Poshan Sneham cow-ghee hair oil into the scalp to soften the flakes, leave it a short while, then gently loosen them and wash with a mild wash like Anmira Anaya. Doing this a few times a week helps, without scrubbing. If the scalp looks inflamed or spreads, check with your paediatrician.

Can I use baby skincare on my baby's face?

Some products, yes, with care. Komal Ameya lotion is gentle enough for face and body, and Anmira Anaya wash cleans head to toe — on the face, apply or wash carefully, keep it away from the eyes, ears, lips and mouth, and use only a small amount on delicate facial skin. Powder should be kept away from the face to avoid inhaling it.

Is Maaiee skincare free from parabens and harsh ingredients?

Yes — Maaiee skincare has no parabens, no sulphates and no mineral oil. It is made with desi cow ghee, plant oils and butters, flower waters and named Ayurvedic herbs, dermatologically tested and made in an ISO, GMP and COSMOS Organic certified facility, so nothing harsh goes on delicate baby skin.

What products are in the Maaiee baby skincare range?

The Maaiee skincare range covers the whole routine: Poshan Amrit massage oil, Poshan Sneham hair oil, Anmira Anaya head-to-toe wash, Saumya Ameya cow ghee bathing bar, Komal Ameya lotion, Ushira Haridra talc-free powder and Ayura Ghrita diaper rash cream — all newborn-safe, cow-ghee-based Ayurvedic care. Kits like the Daily Care Trio bundle the everyday essentials.

Where can I buy Maaiee baby skincare online?

You can buy Maaiee baby skincare online, delivered across India, on the Maaiee website, Amazon, Flipkart and Tata 1mg. To start simply, the Daily Care Trio pairs the lotion, wash and bathing bar, while the Skin & Hair Ritual Kit brings together the massage oil, hair oil and lotion.