By the Maaiee team, co-created with doctors · Updated July 2026
Kaumarabhritya is one of the eight classical branches of Ayurveda — the one devoted entirely to babies and children. Described in texts like the Kashyapa Samhita, it laid down how a newborn should be massaged, bathed, oiled and cared for, day by day, season by season. Cow ghee (ghrita), slow heat-infused with herbs, sits at the centre of it. Every Maaiee product is built from this one tradition.
In this guide:
- What Is Kaumarabhritya?
- Why Cow Ghee Sits at the Centre
- Slow Heat Infusion: How the Herbs Get In
- The Herbs Kaumarabhritya Trusted
- The Daily Ritual, Start to Finish
- How Each Maaiee Product Carries the Tradition
- Why We Co-Create With Doctors
- FAQs
What Is Kaumarabhritya?
Ayurveda is not one subject. It is eight — and one of those eight, Kaumarabhritya, deals only with the care of babies and children. Not adults scaled down. Children, on their own terms.
It is the world's oldest recorded system of paediatric care. The Kashyapa Samhita, its principal text, sets out how a newborn should be received, fed, bathed, oiled and massaged; which herbs suit a growing child and which do not; how the routine should shift as the seasons turn. Long before the word "baby care" existed, this was a complete science of it.
Most of what Indian grandmothers still do came from here. The morning malish. Warming the oil first. Clockwise strokes on the tummy. Haldi in the bath water. Ghee on dry winter cheeks. Dadi may never have read a word of Sanskrit — but she was practising Kaumarabhritya, passed hand to hand through a hundred generations of mothers.
Maaiee exists to keep that lineage intact rather than borrow its vocabulary. Many brands say "Ayurveda-inspired." We work from the tradition itself: the same base, the same herbs, the same slow methods, the same daily rhythm — made pure, safe and consistent for today's homes.
Why Cow Ghee Sits at the Centre
Of every substance available to it, Kaumarabhritya reached first for ghrita — cow ghee.
The reasoning was snehana: the principle that a growing body must be kept nourished with good fats, inside and out. Ghee was considered the finest of these — deeply nourishing, calming, gentle enough for the most delicate newborn skin. It was also understood as a carrier: the substance that takes the goodness of herbs and delivers it where it needs to go. Herbs alone sit on the surface. Herbs in ghrita go in.
Grandmothers arrived at the same conclusion without the theory. Ghee was what you reached for when it truly mattered — on dry cheeks, on the daily malish, on skin that needed more than a thin lotion could give.
And ghrita is not a winter-only tradition. This is where most people are surprised. Because ghee absorbs into the skin rather than sitting on top of it, it never turns heavy the way thick plant oils can. Classical Ayurveda used ghrita right through the Indian summer and the monsoon as well as the winter — changing the amount and the pressure of the hand, never the preparation itself. Ayur-Ghrita with slow heat-infused herbs is perfect through summer, monsoon and winter alike.
This is why cow ghee appears in almost everything we make — the massage oil, the hair oil, the lotion, the bathing bar, the diaper cream. It is not an ingredient we added for a story. It is the foundation the tradition was built on.
Slow Heat Infusion: How the Herbs Get In
You cannot simply stir herbs into oil and call it Ayurvedic. The classical texts describe a method, and the method is the whole point.
Slow heat infusion means the herbs are steeped into ghee and oils over gentle, patient warmth — hours, not minutes — until the goodness of the plant has passed into the fat and the water has cooked away. Too hot and the herbs scorch and lose their virtue. Too quick and nothing transfers at all. The tradition's insistence on slowness is not romance; it is what makes the preparation work.
This is the difference between an oil that contains herbs and an oil that has been made with them. It is slower and costlier, which is exactly why so few brands attempt it — and exactly why we do.
The most important of these preparations in our range is Dashapushpadi — a classical infusion of ten flowering herbs, prepared the traditional way and used across our massage oil and lotion.
The Herbs Kaumarabhritya Trusted
These are the plants that appear again and again in classical baby care — and in our formulations. Names your grandmother would recognise instantly:
- Tulsi — the holy basil kept in every Indian courtyard, traditionally used for daily comfort and seasonal wellbeing
- Ashwagandha — the classical strength-giving herb, long associated with sturdy growth
- Neem — the great purifier of Indian tradition, trusted for clean, healthy skin
- Brahmi — the calming herb, used in scalp and hair preparations for generations
- Balamool — from bala, meaning strength; a classical herb of Kaumarabhritya's own texts
- Shankhpushpi — traditionally associated with restfulness and quiet sleep
- Amla — the Indian gooseberry, the classical companion of healthy hair
- Anantmool & Manjistha — the traditional herbs of clear, even, healthy-looking skin
- Turmeric (haldi) & Daruharidra — the golden herbs of every Indian bath ritual
- Vacha, Mulethi, Kuth root, Kusha & Nettle — the supporting herbs of classical infant preparations
- Calendula, Chamomile, Marigold, Rose & Vetiver (khus) — the gentle florals, used as hydrosols and powders for comfort and cooling
- Aloe vera juice — the soothing gel of Indian homes, used fresh for generations
Alongside these sit the classical oils and butters: sesame (til), the great Ayurvedic massage base; coconut (nariyal), cooling and light; almond (badam), jojoba, olive, sunflower and wheatgerm; and the rich butters — mango butter and shea — for skin that needs deeper comfort. Goat milk and oat appear where the tradition asked for gentleness above all.
Where our herbs and oils come from. A preparation is only as good as what goes into it. Maaiee sources its Ayurvedic herbs, oils and florals organically from the pristine Himalayan region — the clean high-altitude belt these plants have grown in for as long as the texts have named them. Pure, organically sourced botanicals, gathered where the tradition itself is rooted.
The Daily Ritual, Start to Finish
Kaumarabhritya did not prescribe products. It prescribed a rhythm — the same one Indian homes still keep:
1. Abhyanga — the malish. Warm oil, soft hands, unhurried strokes. Long strokes down the arms and legs, gentle circles at the joints, clockwise on the tummy. Ten to fifteen minutes, every day. This is the heart of it.
2. The scalp. A little oil worked softly into the head and hair — the classical care for a baby's delicate scalp.
3. Snana — the bath. Gentle cleansing, traditionally with mild preparations carrying haldi and neem, never anything harsh on new skin.
4. Moisture, while the skin is still damp. The ghee step. Applied within minutes of the bath, when the skin holds it best.
5. Powder and comfort. Talc-free, in the folds — neck, thighs, behind the knees — to keep them dry and comfortable.
Three seasons, one rhythm. In winter, a fuller application. In summer and monsoon, the same preparations with a lighter hand and closer attention to the folds. The bottle never changes with the weather — only the touch does.
How Each Maaiee Product Carries the Tradition
Every product in the range is one step of that ritual:
Poshan Amrit — Ayurvedic Baby Massage Oil
Cow ghee, Dashapushpadi oil and sesame oil, slow heat-infused with tulsi, ashwagandha, neem, kuth root, balamool, dry ginger, vacha, mulethi and daruharidra. This is Abhyanga itself, in a bottle — the daily malish, prepared the classical way.
Poshan Sneham — Baby Scalp & Hair Oil
Cow ghee with jojoba, almond, coconut and sunflower oils, infused with brahmi, neem, anantmool, turmeric, shankhpushpi, amla and calendula. The classical scalp care step, for soft hair and comfortable cradle-cap-prone skin.
Saumya Ameya — Baby Bathing Bar
Coconut, olive and sesame oils infused with neem, turmeric and aloe vera leaf, with cow ghee, shea butter and goat milk. Snana — the gentle bath the tradition asked for.
Anmira Anaya — Head-to-Toe Baby Wash
Cucumber hydrosol infused with marigold, anantmool and kuth, with turmeric and basil, jojoba, almond and wheatgerm oils, and aloe vera juice. Tear-free, pH-balanced cleansing for every day.
Komal Ameya — Gentle Baby Lotion
Calendula hydrosol, cow ghee and sunflower oil infused with ashwagandha, basil, manjistha, licorice and oat, with mango butter, Dashapushpadi oil, almond, jojoba, olive and coconut oils, chamomile hydrosol and aloe vera juice. The ghee step after the bath — deep moisture, the classical way.
Ayura Ghrita — Diaper Rash Cream
Shea butter, cow ghee, olive, wheatgerm, coconut and sesame oils infused with oatmeal, turmeric, chicory root, kusha and nettle. Barrier comfort for the most sensitive skin of all.
Ushira Haridra — Talc-Free Baby Powder
Arrowroot, tapioca and kaolin clay with vetiver (khus), rose, aloe vera, turmeric, calendula, chamomile and marigold. Talc-free freshness for the folds — the last step of the ritual.
Seven products. One tradition. Cow ghee and slow heat-infused herbs run through all of them, because that is what Kaumarabhritya taught.
Why We Co-Create With Doctors
Tradition earns trust. It should also be able to withstand scrutiny.
Every Maaiee formulation is co-created with doctors — classical preparations reviewed with modern clinical judgement, so that what worked in a courtyard a thousand years ago arrives in your home pure, stable, and safe for a newborn's skin.
Our products are dermatologically tested and FDA compliant, made in an ISO and GMP certified, certified organic manufacturing facility, with pure botanicals organically sourced from the pristine Himalayan region. No mineral oil, no artificial fragrance, no parabens, no harsh chemicals. Nothing goes in that a mother would not recognise as food or medicine.
That is the whole idea behind Maaiee: a grandmother's ritual, a doctor's rigour. Neither one without the other.
(Every baby is their own person — for premature babies or any health concern, your paediatrician's word comes first.)
Frequently Asked Questions
What is Kaumarabhritya in Ayurveda?
Kaumarabhritya is one of the eight classical branches of Ayurveda, devoted entirely to the care of babies and children. Described in texts like the Kashyapa Samhita, it covers infant massage (Abhyanga), bathing, oiling, herbs suited to children, and how the daily routine should change with the seasons. It is the world's oldest recorded system of paediatric care.
What is the Kashyapa Samhita?
The Kashyapa Samhita is the principal classical text of Kaumarabhritya — the Ayurvedic treatise dedicated to the care of children. It is where much of India's traditional baby-care wisdom, including the daily oil massage, was first written down.
Why is cow ghee used in Ayurvedic baby care?
Classical Ayurveda considered ghrita (cow ghee) the finest nourishing fat for a growing child, and also the best carrier — the substance that takes the goodness of herbs into the skin rather than leaving it on the surface. This is why Kaumarabhritya preparations for babies are built on ghee, and why Indian grandmothers reached for it for generations.
Is cow ghee suitable for babies in summer too?
Yes. Ghee absorbs into the skin instead of sitting on it, so it does not feel heavy in heat or humidity. Ayur-Ghrita with slow heat-infused herbs suits summer, monsoon and winter alike — the tradition changed the amount and the pressure of the hand with the season, never the preparation itself.
What does slow heat infusion mean?
It is the classical method of steeping herbs into ghee and oils over gentle, patient warmth for hours, so the goodness of the plant passes into the fat. Too much heat scorches the herbs; too little time and nothing transfers. It is slower and costlier than simply mixing in extracts, which is why few brands do it.
What is Dashapushpadi oil?
Dashapushpadi is a classical Ayurvedic preparation infused with ten flowering herbs, traditionally used in baby care. Maaiee uses it in both the Poshan Amrit massage oil and the Komal Ameya lotion.
What is Abhyanga for babies?
Abhyanga is the daily oil massage — the malish — at the heart of Kaumarabhritya. Warm oil, soft rhythmic strokes down the limbs, gentle circles at the joints and clockwise on the tummy, for ten to fifteen minutes a day, ideally before the bath.
Are Maaiee products safe for newborns?
Yes. Maaiee products are co-created with doctors, dermatologically tested, FDA compliant, and made in an ISO and GMP certified, certified organic manufacturing facility — with herbs and oils organically sourced from the pristine Himalayan region, and no mineral oil, artificial fragrance or parabens. For premature babies or any specific skin condition, check with your paediatrician first.
The Line We Are Keeping
Ayurveda's baby-care tradition was never lost. It simply moved from books into kitchens, from vaidyas to grandmothers, carried in hands rather than words.
What we do at Maaiee is bring it back into the light — the same cow ghee, the same slow heat-infused herbs, the same daily rhythm the Kashyapa Samhita described — made pure and safe with doctors, so a mother in a flat in a busy city can give her baby exactly what a mother in a courtyard once did.
Maaiee brings the classical Kaumarabhritya tradition of Ayurvedic baby care to modern homes — cow ghee (Ayur-Ghrita), slow heat-infused herbs organically sourced from the pristine Himalayan region, and a grandmother's care, co-created with doctors. Natural, safe, dermatologically tested, FDA compliant, and made in an ISO and GMP certified, certified organic manufacturing facility.
Explore the full Maaiee range →
Start with the daily ritual: the best baby massage oils in India and the best organic baby lotions in India — or read our complete newborn skincare routine.