Mother holding her newborn after an Ayurvedic cow ghee massage
  • Doctors Co-Created
  • Natural nutrition

Maaiee Organic Baby Care, Rooted in Ayurveda

Newborn care made with pure desi cow ghee and Ayurvedic ingredients for gentle everyday nourishment. Rooted in Kaumarabhritya — Ayurvedic science of newborn care, Maaiee brings together gentle baby skincare, breathable muslin clothing and organic sprouted baby cereals.

  • Cosmos USOCA Organic Facility
  • Desi cow ghee
  • ISO GMP Certified
  • Dermatologically Tested

Perfect for Parents-to-be

Prepped for the Big Day: Hospital Bag & Baby Shower Bundles

Take the guesswork out of preparation. Our curated bundles combine best-selling muslin essentials, gentle Ayurvedic skincare and comforting care for Mum, packaged in a beautiful, sustainable gift box.

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Maaiee organic baby gift bundle in a sustainable gift box15% on Bundles

Our Promise

The standards we hold ourselves to

Global standards we chose to meet, because this is how we would care for our own.

  • Doctor Co-Created

    Formulated with practising doctors in family medicine.

  • Dermatologically Tested

    Kind enough for the most delicate skin, from the very first days.

  • Certified Facility

    Our Ayur-Ghrita range is made in a COSMOS Organic and USOCA certified facility.

  • pH 5.5 Balanced

    Balanced to pH 5.5, close to a baby's natural skin.

  • India Organic Cereals

    Our sprouted cereals are certified by Lacon under India Organic.

  • 100% Pure Cotton Muslin

    Breathable muslin, hypoallergenic comfort for delicate baby skin.

  • Pure Desi Cow Ghee

    Ayurvedic herbs in desi cow ghee, inspired by Kaumarabhritya.

  • No Harsh Chemicals

    No parabens, sulphates, mineral oil, silicones or talc.

The Advanced Ayurveda

The Science Behind — Every Maaiee Formula

Three science-backed rituals inspired by Ayurveda to nourish, protect and comfort delicate baby skin — naturally.

  • Desi Cow Ghee

    Ayur-Ghrita inspired skin nutrition. Pure cow ghee,organic oils & butters for moisture barrier comfort, softness and deep nourishment.

    Ghee Nutrition
  • Microbiome balancing

    Charaka Samhita Inspired Ayurvedic herbs, oils and slow-infusion methods — thoughtfully adapted with advanced Science.

    Ayurveda Kaumarbhritya
  • Real botanical waters

    Formulated with botanical hydrosols and floral waters to deliver gentler, skin-supportive everyday care for delicate baby skin.

    Floral Nectars

Baby Gifts

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Watch · Shop · Love

Herbal Goodness Pure Desi Ghee

From the wisdom of Ayurveda, with love for little ones

Organic Sprout Cereals [Saver Pack Of 3] - [Oats],[Ragi,Moongdal Beetroot],[Sathu Maavu]
Organic Sprout Cereals [Saver Pack Of 3] - [Oats],[Ragi,Moongdal Beetroot],[Sathu Maavu]

Organic Sprout Cereals [Saver Pack Of 3] - [Oats],[Ragi,Moongdal Beetroot],[Sathu Maavu]

Rs. 659.00

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Maaiee Newborn Baby Care Essentials Kit | Rash Protection & Daily Barrier Care
Maaiee Newborn Baby Care Essentials Kit | Rash Protection & Daily Barrier Care

Maaiee Newborn Baby Care Essentials Kit | Rash Protection & Daily Barrier Care

Rs. 1,399.00Rs. 1,706.00

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Naani Maa Heritage Complete Newborn Care Kit
Naani Maa Heritage Complete Newborn Care Kit

Naani Maa Heritage Complete Newborn Care Kit

Rs. 2,499.00Rs. 3,442.00

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Buy 2 Head-to-Toe Washes, Get a Muslin Swaddle Free
Buy 2 Head-to-Toe Washes, Get a Muslin Swaddle Free

Buy 2 Head-to-Toe Washes, Get a Muslin Swaddle Free

Rs. 699.00Rs. 1,197.00

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Best Sellers

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Herbs slowly infusing into pure desi cow ghee in a copper pot

Sneha kalpana — Maaiee infuses Bala moola, Ashwagandha and Manjistha into pure cow ghee over slow heat, the classical Ayurvedic method of drawing herbs into a fat base.

Pure desi cow ghee. Ayurvedic ingredients. Nothing unnecessary. .

Maaiee combines Kaumarabhritya, the classical Ayurvedic science of newborn care, with M.Pharm formulation practice in a GMP and ISO certified facility.

  • Desi Cow GheeGolden Skin Nutrition
  • pH 5.5Balanced for Delicate Baby Skin
  • Natural-origin ingredientsPristine Himalayan Ayurveda
  • Dermatologically testedGentle care for baby’s delicate skin.
  • GMP and FDA compliantISO Certified Facility
  • Doctor co-createdWith practising doctors in family medicine
  • M.Pharm-led formulationsDeveloped for the delicate needs of babies

What goes inMaaiee infuses Himalayan-sourced herbs into pure desi cow ghee and natural cold-pressed oils.

What stays out

Our facility is certified to the COSMOS Organic standard, which excludes over 1,300 synthetics, among them parabens, sulphates (SLS and SLES), artificial colours, DEA and TEA, formaldehyde-releasers, PEGs and polysorbates.