Classical Ayurveda · organic and natural · Doctor-Guided · M.Pharm Formulated

Every Ingredient.
Sacred. Purposeful. Proven.

60+ Ayurvedic herbs, oils, and botanicals — each chosen from Charaka Samhita, Ashtanga Hridayam, or Kerala infant care tradition. At the right concentration. For your baby's exact developmental need. No fillers. No greenwashing. Every ingredient earns its place.

Certified Organic Facility
Dermatologically Tested
FDA Compliant
Zero Synthetic Toxins
GMP Certified
3,000+ Years of Ayurvedic
Documented Use
60+ Sacred Herbs,
Oils & Botanicals
1,300+ Synthetics Excluded
Under COSMOS
0 Fillers, Toxins
or Greenwashing

Sacred Base Oils & Therapeutic Butters

The carrier foundation of every Maaiee formulation — each oil is an Ayurvedic medicinal substance in its own right, not merely a base. They nourish, protect, and deliver the herb infusion deep into delicate infant skin.

TILA TAILA

Sesame Oil

Ashtanga Hridayam · Best Abhyanga Oil for Neonates

Prescribed in Ashtanga Hridayam as the best massage oil for newborns. Ushna Virya improves bone mineralisation, circulation, and nourishes developing muscles. Vitamin E, zinc, and linoleic acid penetrate deeply. The original Indian infant massage base for thousands of years.

Massage Oil Bathing Bar Diaper Cream

VATADA TAILA

Sweet Almond Oil

Snigdha Bringhana · Deep Skin Nourishing

Vatada Taila — Snigdha (unctuous), Bringhana (nourishing). Rich in Vitamin E and oleic acid, deeply nourishes and softens delicate baby skin. Light golden texture absorbs quickly — ideal for scalp conditioning and skin across three Maaiee formulations.

Hair Oil Lotion Head-to-Toe Wash

NARIKELA TAILA

Coconut Oil

Varnya · Snigdha · Complexion-Enhancing

Narikela Taila — Varnya (complexion enhancing), Snigdha. Medium-chain fatty acids (lauric, capric, caprylic) provide deep moisture and natural antimicrobial protection. Compatible with infant skin's lipid structure — strengthens barrier while fighting surface pathogens.

Hair Oil Bathing Bar Lotion Diaper Cream Massage Oil

JOJOBA · SEBUM-MIMETIC

Jojoba Oil

Modern Ayurveda · Sebum-Matching Skin Conditioning

A liquid wax that perfectly mimics the skin's natural sebum at the molecular level. Non-comedogenic, deeply moisturising without heaviness. Balances baby scalp's natural oil production — prevents over-drying or over-oiling of the delicate infant scalp.

Hair Oil Lotion Head-to-Toe Wash

NAVANITA · SHEA

Shea Butter

Snigdha Bringhana · Deep Barrier Protection

Deeply Snigdha and Bringhana. Creates a protective physical barrier for nappy-area skin, prevents transepidermal moisture loss, and accelerates healing of dry, cracked, or irritated baby skin. Rich in stearic acid and Vitamin E — cornerstone of soap and diaper cream.

Bathing Bar Diaper Cream

AMRA NAVANITA

Mango Butter

Vata-Pacifying · Rich Non-Greasy Emollient

Amra — Vata-pacifying butter from cold-pressed mango seed. Rich, non-greasy texture deeply moisturises dry patches and eczema-prone infant skin without clogging pores. Provides natural barrier protection and skin softening in Maaiee daily lotion.

Lotion

SURYAMUKHI TAILA

Sunflower Oil

Linoleic-Rich · Barrier-Strengthening · Light Carrier

Suryamukhi Taila — rich in linoleic acid, essential for strengthening the infant skin barrier and preventing transepidermal water loss. Light in texture with fast absorption, making it ideal for hair oil and lotion without leaving any greasy residue on baby's delicate skin.

Hair Oil Lotion

GODHUMA TAILA · VITAMIN E KING

Wheatgerm Oil

Nature's Richest Vitamin E · Skin Repair & Restoration

Godhuma Taila — the most concentrated natural source of Vitamin E. Deeply nourishing for infant skin repair and barrier restoration. Heals minor irritations in the nappy area, protects against oxidative stress. Used in Maaiee head-to-toe wash and diaper cream for its profound skin-restoring action.

Diaper Cream Head-to-Toe Wash

JAITUN TAILA

Olive Oil

Squalene-Rich · Skin Lipid Compatible · Gentle Cleanser

Jaitun Taila — squalene and oleic acid in olive oil are naturally compatible with infant skin lipids. Deeply moisturising with gentle cleansing properties, it forms the saponified base of Maaiee bathing bar and enriches the lotion. A gentle, universally trusted oil for baby skin across cultures.

Bathing Bar Lotion Head-to-Toe Wash

KALONJI TAILA · KRISHNAJEERA

Black Cumin Oil

Thymoquinone-Rich · Skin Immunity · Anti-Inflammatory

Kalonji Taila — thymoquinone provides profound anti-inflammatory and immunomodulatory action. Prescribed in Ayurveda for skin conditions, it supports overall skin immunity in Maaiee massage oil. Works with the herb infusion to give baby's developing skin deep protective nourishment from the first weeks of Abhyanga.

Massage Oil

Potent Ayurvedic Herb Infusions

Every herb is referenced in Charaka Samhita, Ashtanga Hridayam, or Ashtanga Samgraha for infant or skin care. Chosen with textual authority. Used at the right concentration. Never for marketing optics.

MEDHYA RASAYANA

Brahmi

Charaka Samhita · Supreme Brain Tonic Herb

Supreme Medhya Rasayana — promotes Smriti (memory) and Medha (intelligence) from earliest age. In baby hair oil: stimulates scalp microcirculation, activates follicles, and supports healthy infant hair growth. Combined with Bhringraj for complete scalp wellness.

Hair Oil

KESHARANJA · KING OF HAIR HERBS

Bhringraj

Charaka Samhita · Premier Keshya (Hair-Promoting) Herb

Charaka Samhita names Bhringraj as the premier Keshya herb — the "King of Hair Herbs." Promotes thick, healthy infant hair from the first weeks of life. Prevents cradle cap, strengthens hair roots. Paired with Brahmi in Maaiee hair oil for combined hair growth and cognitive wellness.

Hair Oil

BALYA RASAYANA

Ashwagandha

Charaka Samhita · Strength-Giving Adaptogen

Premier Balya (strength-giving) and Rasayana (rejuvenating) herb in Charaka Samhita. Supports healthy skin tone, muscle development, and overall infant vitality through topical absorption. Helps baby's developing system build resilience from the earliest days of life.

Massage Oil Lotion

NIMBA · SARVATIKTA

Neem

Charaka Samhita · Premier Skin-Protective Herb

Charaka Samhita's premier Kushthagna (skin disease-destroying) herb, revered for over 2,000 years. Powerful antibacterial and antifungal properties protect infant skin from surface pathogens without disrupting the microbiome. Balances skin bacteria naturally — documented safe for newborn use.

Massage Oil Hair Oil Bathing Bar

SURASAH · QUEEN OF HERBS

Tulsi (Holy Basil)

Charaka Samhita · Tridosha Balancing Rasayana

The Queen of Herbs in Charaka Samhita — Tridosha balancing, Rasayana. Eugenol provides potent antibacterial and antimicrobial action, protecting infant skin from external pathogens and calming irritation. A foundational protective herb in traditional Indian infant care for thousands of years.

Massage Oil Head-to-Toe Wash Lotion

YASHTIMADHU · MADHURASKANDHA

Mulethi (Licorice Root)

Anti-Inflammatory · Skin-Brightening · Kapha Balancing

Madhuraskandha herb — glabridin provides anti-inflammatory, skin-brightening, Kapha-Vata balancing action. Soothes irritation, evens skin tone, and provides antioxidant protection on delicate infant skin. One of Ayurveda's most trusted herbs for gentle infant complexion care.

Massage Oil Lotion

SARIVA · RAKTASHODHAKA

Anantmool (Indian Sarsaparilla)

Sheetala · Blood-Purifying · Pitta-Cooling

Sheetala (cooling) and Raktashodhaka (blood-purifying) herb. Traditionally prescribed for infant heat rashes, skin irritation, and inflammatory conditions. Cools Pitta from the skin surface. Effective and completely safe for newborn skin use in hair oil and head-to-toe wash.

Hair Oil Head-to-Toe Wash

AMALAKI · DIVYAPHALA

Amla (Indian Gooseberry)

Charaka Samhita · Most Important Rasayana Herb

Amalaki — the most important Rasayana herb in all of Charaka Samhita. Nature's richest source of natural Vitamin C and antioxidants. Nourishes hair follicles from root to tip, strengthens the infant scalp, and promotes healthy, thick hair growth from the earliest age.

Hair Oil

SHANKHAPUSHPI · MEDHYA

Shankpushpi

Charaka Samhita · Premier Brain Development Herb

Premier Medhya Rasayana — documented to improve intelligence, memory, and brain function from infancy. In Maaiee hair oil, supports scalp health and promotes brain development signalling through the scalp-brain connection. One of Ayurveda's most cherished herbs for total infant well-being.

Hair Oil

MANJISTHA · VIKASA

Manjistha

Raktashodhaka · Varnya · Complexion-Enhancing

Premier Raktashodhaka (blood-purifying) and Varnya (complexion-enhancing) herb. Anti-inflammatory, skin-brightening, soothes hyperpigmentation and blotchiness in baby skin. Used in Maaiee lotion to support even, healthy skin tone from the first months of life.

Lotion

BAKUCHI · KUSHTHAGNA

Babchi Oil (Bakuchi)

Premier Skin Tone · Anti-Inflammatory · Even Pigmentation

Premier Kushthagna herb for skin health. Skin tone balancing, anti-inflammatory, promotes healthy and even pigmentation in babies. Used in Maaiee lotion in safe Cosmos -verified concentrations — an Ayurvedic solution to infant skin tone evenness without harsh chemicals.

Lotion

BALA · STRENGTH-GIVING

Balamool (Country Mallow Root)

Charaka Samhita · Neonatal Strength & Growth Herb

Bala means "strength" in Sanskrit — one of the most important herbs for neonatal care in Charaka Samhita. Strengthens baby's musculature, nourishes delicate newborn skin, promotes healthy growth. Specifically prescribed for Navajata Shishu Abhyanga in classical texts.

Massage Oil

KASANI · PREBIOTIC INULIN

Chicory Root (Prebiotic)

Kapha-Pitta Pacifying · Deepana · Skin Microbiome Support

Kasani in Ayurveda — the inulin prebiotic from chicory root feeds beneficial skin microbiome bacteria in the nappy area, preventing harmful bacterial and fungal overgrowth that causes diaper rash. Maaiee diaper cream provides seven-fold microbiome protection — a uniquely evidence-based Ayurvedic innovation.

Diaper Cream

KUSHTHA · HIMALAYAN COSTUS

Kuth Root (Saussurea costus)

Charaka Samhita · Tridosha Balancing · Deepana Pachana

Charaka Samhita's Tridosha balancing herb from the Himalayas. Deepana and Pachana properties support skin health and healthy digestion of toxins at the skin level. Traditionally used in newborn care formulations and classical Abhyanga oils for its warming, protective properties.

Massage Oil Head-to-Toe Wash

UGRAGANDHA · SWEET FLAG

Vacha (Acorus calamus)

Kaumarabhritya · Classical Neonatal Brain Support

Classical Medhya herb documented in Kaumarabhritya — the Ayurvedic science of infant care. Specifically prescribed for newborn brain development and nervous system support in topical Abhyanga application. One of the most historically significant herbs in traditional infant care in India.

Massage Oil

DARUHARIDRA · TREE TURMERIC

Daruharidra (Berberis aristata)

Berberine-Rich · Antibacterial · Synergistic Skin Protection

Berberine-rich Ayurvedic herb with potent antibacterial, antifungal, and anti-inflammatory action. Works synergistically with Turmeric for enhanced skin protection — the two herbs are traditionally prescribed together in classical Ayurvedic formulations for their complementary antimicrobial properties.

Massage Oil

BICHU BUTI · MINERAL HERB

Nettle (Urtica dioica)

Silica-Rich · Anti-Inflammatory · Skin Microbiome Support

Bichu Buti — mineral-rich herb with anti-inflammatory silica content. Soothes irritated nappy-area skin, supports healthy skin microbiome balance, and provides natural astringent protection. Used in Maaiee diaper cream for its proven ability to calm the delicate nappy-area skin naturally.

Diaper Cream

KUSHA · DARBHA · SACRED GRASS

Kusha Grass (Desmostachya bipinnata)

Classical Ayurveda · Pitta-Pacifying · Wound-Soothing

Darbha — sacred Ayurvedic grass prescribed in classical texts for Pitta-pacifying and wound-soothing properties. Traditionally used in healing formulations for sensitive skin conditions. In Maaiee diaper cream, Kusha provides its classical anti-inflammatory action to the nappy-area skin barrier.

Diaper Cream

Healing Florals & Botanical Actives

Nature's gentlest healing compounds — centuries of Ayurvedic and global botanical use, now validated within Maaiee's organic and natural formulations.

SHANAPUSHPA · HEALING FLOWER

Calendula (Pot Marigold)

Anti-Inflammatory · Skin Healing · Eczema-Safe Botanical

Rich in flavonoids and saponins — soothes eczema-prone baby skin, reduces nappy rash redness, supports gentle healing of irritated delicate areas. One of the safest healing flowers for newborn formulations. Used across Maaiee hair oil, lotion, powder, and diaper cream.

Hair Oil Lotion Powder Diaper Cream

BABUNA · PITTA-PACIFYING

Chamomile (German)

Sheetala · Anti-Spasmodic · Calming for Infant Skin

Babuna — Sheetala, anti-spasmodic, Pitta-pacifying. One of the world's most trusted calming herbs for infant skin. Soothes inflammation, redness, and colic-related tension. Used as both powdered herb and essential oil across four Maaiee formulations.

Hair Oil Powder Head-to-Toe Wash Diaper Cream

KUMARI · THE YOUNG ONE

Aloe Vera

Tikta Snigdha Sheetala · Intensive Hydration & Healing

Kumari — "the young one" — Ayurveda's most versatile skin herb. Tikta, Snigdha, Sheetala properties provide intensive hydration, anti-inflammatory action, and barrier protection. Acemannan polysaccharides heal, soothe, and renew. Used across four Maaiee formulations.

Bathing Bar Lotion Head-to-Toe Wash Powder

USHIRA · KHUS · SHEETALA

Vetiver (Khus Root)

Deeply Cooling Root · Traditional Summer Baby Essential

A deeply cooling root revered in Ayurveda for soothing baby heat rashes and skin irritation. Natural deodorising and calming properties. India's traditional summer essential for babies — the Ushira powder in Maaiee's gentle powder prevents heat rash in warm climates.

Gentle Powder

STHULADALA · ANTISEPTIC BLOOM

Marigold (Tagetes)

Gentle Antiseptic · Anti-Inflammatory · Brightening

Sthuladala — gentle antiseptic with natural lutein and carotenoids. Used in Ayurvedic and traditional infant skincare to soothe redness, calm irritation, and maintain clear, healthy baby skin. Featured in head-to-toe wash, gentle powder, and lotion.

Head-to-Toe Wash Gentle Powder Lotion

KASHMIRI LAVENDER · VATA-PITTA PACIFYING

Lavender (Kashmiri)

Calming · Antimicrobial · Sleep-Supportive Aromatic

Vata-Pitta pacifying aromatic. Calming aroma aids infant sleep, linalool provides proven antimicrobial protection, soothes skin redness. Maaiee uses Kashmiri lavender essential oil across five formulations — the premier soothing aromatic for the complete baby care ritual, bath to bedtime.

Massage Oil Bathing Bar Lotion Powder Diaper Cream

YAVA · BETA-GLUCAN

Oatmeal (Colloidal)

Snigdha · Pitta-Pacifying · Anti-Pruritic (Itch-Relieving)

Yava — Snigdha, Pitta-pacifying, anti-pruritic. Beta-glucan soothes eczema, relieves itching, and creates a protective barrier for nappy-area skin. Clinically proven for infant eczema management. Used in Maaiee lotion and diaper cream for its deeply calming, anti-inflammatory effect.

Lotion Diaper Cream

AJA DUGDHA · GOAT MILK

Goat Milk

Laghu · Tridosha Balancing · Skin Brightening & Softening

Aja Dugdha — Laghu (light), Tridosha balancing, skin nourishing. Natural lactic acid gently exfoliates dead skin cells, while Vitamins A and D brighten and soften newborn skin. pH close to baby's own skin — cleanses gently without disrupting the delicate acid mantle.

Bathing Bar

SHATAPATRI · ROSE

Rose Powder

Pitta-Pacifying · Cooling · Skin-Tone Brightening

Shatapatri — Pitta-pacifying, cooling, astringent. Natural Rosa damascena provides gentle skin-cooling, brightening, and calming action. Anti-inflammatory properties make rose powder a beautiful and effective addition to Maaiee's gentle powder for delicate baby skin.

Gentle Powder

TRAPUSHA JALA · COOLING HYDROSOL

Cucumber Hydrosol

Sheetala · Pitta-Reducing · Soothing Active Base

Deeply Sheetala (cooling) hydrosol. Calms inflamed skin, reduces puffiness, and creates a soothing active base for Maaiee head-to-toe wash. Rich in silica and natural enzymes that gently cleanse and refresh delicate baby skin without disrupting the acid mantle.

Head-to-Toe Wash

Warming Spices & Root Actives

The warming, circulating herbs of Ayurveda — each chosen for their role in enhancing the efficacy of every Maaiee formulation they touch.

SUNTH · SHUNTI · WARMING

Dry Ginger (Sunth)

Ushna Virya · Deepana Pachana · Circulation-Enhancing

Sunth — Ushna Virya warming herb. Deepana (digestive fire-kindling) and Pachana (metabolic-activating). Improves blood circulation when used in massage oil, enhances absorption of co-herbs into newborn skin, and promotes the warming therapeutic action of Abhyanga for bone and muscle development.

Massage Oil

HARIDRA · CURCUMIN POWERHOUSE

Turmeric (Haridra)

Charaka Samhita · Foremost Anti-Inflammatory Herb

Charaka Samhita's foremost Kushthagna herb — curcumin provides potent anti-inflammatory, antimicrobial, and wound-healing action. Used across five Maaiee products. Prevents rashes, infections, and irritation. Dermatologically tested at appropriate concentrations for newborns — India's most trusted infant skin protector.

Hair Oil Bathing Bar Lotion Diaper Cream Head-to-Toe Wash

GOPI MITTI · KAOLIN CLAY

Kaolin Clay

Absorbent · Pitta-Cooling · Natural Mineral Protector

The gentlest mineral clay for baby skin — Kaolin absorbs excess moisture in the nappy area without over-drying. Forms a soft, silky barrier against chafing, prevents heat rash, and keeps baby skin cool and comfortable. Replaces toxic talc in Maaiee's gentle powder with zero health concerns.

Gentle Powder

SHIMBI RAJYA · STARCH BASE

Arrowroot & Tapioca Starch

Moisture-Absorbing · Talc-Free · Silk-Smooth Texture

Arrowroot and tapioca starch form the silky, talc-free base of Maaiee's gentle powder. They absorb excess moisture efficiently, keep skin dry and comfortable, and create the famously soft texture parents feel on their fingertips. 100% plant-derived, free from any inhalation risk associated with traditional talc powders.

Gentle Powder

What Parents Ask About Our Ingredients

The most common questions Indian parents ask — answered with complete transparency and Ayurvedic authority.

Is Maaiee truly safe for newborn babies from day 1?

Yes. Maaiee formulations are based on Kaumarabhritya — the chapter on infant care in Ashtanga Hridayam — which prescribes the specific herbs and oils for Navajata Shishu (newborn) Abhyanga from the very first day of life. All formulations are additionally dermatologically tested on newborn and sensitive infant skin, verified organic and natural, FDA compliant, and co-created with practicing family medicine doctors and an M.Pharm pharm founder. Ancient wisdom + modern verification = safe from day one.

What is Dasapushpadi oil and why is it in baby massage oil?

Dasapushpadi is a classical ten-herb Ayurvedic formulation from Kerala tradition, documented in Ashtanga Samgraha specifically for Navajata Shishu (newborn) Abhyanga. The ten herbs work synergistically to strengthen infant muscles, support bone mineralisation, and promote healthy weight gain. It is one of the most precious formulations in traditional Indian infant massage and is used in Maaiee massage oil and lotion in organic and natural verified concentrations.

Why does Maaiee use Pure Cow Ghee instead of conventional baby emollients?

Most baby products use cheap CCT (Caprylic/Capric Triglyceride) or CG synthetic emollients that provide only surface moisture. Pure Cow Ghee (Ayur-Ghrita) is a whole, naturally complex emollient containing fat-soluble Vitamins A, D, E and K, omega-3 fatty acids, and postbiotic butyrate — nourishing baby skin at a cellular level and strengthening the skin barrier from within. Charaka Samhita prescribes it as the finest Snehana substance for newborns. Maaiee uses certified organic cow ghee under Cosmos Organic standards — the way Indian mothers have used it for over 3,000 years.

Is turmeric safe for newborn baby skin?

Yes. Turmeric (Haridra) has been used in Indian infant skin care for thousands of years and is documented in Charaka Samhita as a premier skin-protective herb. In Maaiee products, turmeric is used in organic and natural verified concentrations, formulated by an M.Pharm pharm founder, and dermatologically tested specifically on newborn and sensitive baby skin. At appropriate therapeutic concentrations it provides anti-inflammatory and antimicrobial protection without any sensitisation risk. India's ancient gold — now backed by modern science.

What does Brahmi do in baby hair oil?

Brahmi (Bacopa monnieri) is the supreme Medhya Rasayana in Charaka Samhita. In hair oil it stimulates scalp microcirculation, promotes healthy hair follicle activity, and supports early brain development through the scalp-brain connection. Paired with Bhringraj (the King of Hair Herbs), Amla, Shankpushpi, and Anantmool in Maaiee hair oil for a complete infant scalp and cognitive wellness formulation unlike any other baby hair oil in India.

What is the prebiotic in Maaiee diaper rash cream and how does it prevent rashes?

Maaiee diaper cream contains Chicory Root (Kasani in Ayurveda). Its inulin prebiotic feeds beneficial skin microbiome bacteria in the nappy area, preventing harmful bacterial and fungal overgrowth that causes diaper rash. Combined with Cow Ghee (barrier protection), Turmeric (anti-inflammatory), Calendula (healing), Chamomile (soothing), Nettle (mineral support), and Kusha (Pitta-cooling), Maaiee diaper cream provides seven-fold protection — an Ayurvedic innovation grounded in both classical text and modern probiotic science.

Why is Black Cumin Oil in baby massage oil — is it safe?

Black Cumin Oil (Kalonji / Nigella sativa) contains thymoquinone — a powerful anti-inflammatory and immunomodulatory compound used in Ayurveda for over 2,000 years for skin conditions. In Maaiee's organic and natural massage oil, it is used in safe, therapeutically effective concentrations — not as a marketing ingredient but as a functional active that supports the infant's developing skin immunity. Our M.Pharm pharm founder has verified every concentration for newborn safety. It is dermatologically tested, organic and natural verified, and completely safe.

Which classical Ayurvedic texts are Maaiee's formulations based on?

Maaiee's formulation philosophy draws from three principal classical texts: Charaka Samhita (premier herb and medicine reference, primary source for Rasayana and skin herbs), Ashtanga Hridayam (the most comprehensive Ayurvedic compendium, including Kaumarabhritya — the Ayurvedic science of infant care), and Ashtanga Samgraha (including classical Kerala infant massage formulations such as Dasapushpadi). Every herb is referenced in at least one of these texts for infant or skin care. All formulations are co-created with practicing doctors in family medicine and certified under Cosmos Organic standards — ancient wisdom with modern verification.