Golden Emollient
Desi Cow Ghee
The supreme Snehana of classical Ayurveda. Rich in butyrate and short-chain fatty acids traditionally used to nourish, protect, and strengthen newborn skin.
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• Barrier care diaper cream enriched with Pure Cow Ghee, Chicory Root Prebiotic, and Colloidal Oatmeal to help soothe diaper-area discomfort and support delicate newborn skin.
• Nourishing Shea Butter, Olive Oil, Wheatgerm Oil, Coconut Oil, and Sesame Oil help protect against dampness and friction while maintaining skin softness.
• Infused with Turmeric, Kusha, Nettle, Calendula, Chamomile, and Lavender to help calm visible redness and provide comforting care during frequent diaper changes.
• Pure Cow Ghee and Chicory Root Prebiotic help support a healthy skin microbiome and reinforce the skin's natural moisture barrier for everyday diaper-area protection.
• Dermatologically tested and safe from birth, with baby-friendly ingredients suitable for daily use and free from mineral oil, parabens, silicones, and harsh chemicals.
GLOBAL Quality Standards
Every formulation is dermatologically tested, free from parabens, mineral oil, sulphates, and synthetic fragrances. Safe for newborns.
Key Ingredients
14 active ingredients across four Ayurvedic base emollients, Two pre post biotic, and eight botanical actives. Every one selected for microbiome-safe, barrier-restorative neonatal diaper care.
Golden Emollient
The supreme Snehana of classical Ayurveda. Rich in butyrate and short-chain fatty acids traditionally used to nourish, protect, and strengthen newborn skin.
Antimicrobial Shield
Classically validated in Abhyanga practice. Lauric acid content traditionally associated with natural antimicrobial and barrier-sealing properties on infant skin.
Itch Relief · FDA-Recognised
An FDA-recognised skin protectant. Clinically used to calm inflammation, relieve irritation, and reduce transepidermal water loss in sensitive infant skin.
Prebiotic Microbiome Care
Fructooligosaccharides from Chicory Root support the growth of beneficial bacteria in the diaper zone — helping maintain a healthy skin microbiome from within.
Soothing · Vedic Botanical
A sacred Ayurvedic botanical traditionally used in neonatal formulations for its skin-soothing and cooling properties in classical Kaumarabhritya practice.
Anti-Inflammatory
Classical in Charaka Samhita and Sushruta Samhita for anti-inflammatory and healing properties. Traditionally used in Ayurvedic formulations for wound comfort and skin repair.
Skin Support
Traditionally used in Ayurvedic and herbal preparations for its gentle supportive action on inflamed or irritated skin in the diaper region.
Calming · Anti-Inflammatory
Anti-inflammatory with saponins and flavonoids. Soothes eczema-prone baby skin and nappy-area redness.
Neonatal Protectant
Supports the skin's natural moisture barrier and helps prevent dryness in the diaper zone.
No Nasties · Not Now, Not Ever
Delicate baby skin requires careful formulation choicesMaaiee's Organic certified Manufacturing help ensure carefully formulated baby care designed for delicate newborn and infant skin.
Pure cow ghee (Ayur-Ghrita) as the hero emollient. Classical Ayurvedic herbs — Brahmi, Neem, Calendula, Dasapushpadi — sourced organically. GMP + ISO pharmaceutical-grade facility. Every ingredient chosen for function and safety.
Most diaper creams create a barrier. Ayura Ghrita seeds the microbiome.
| Feature | 🌿 Maaiee | Others |
|---|---|---|
| Organic Certified Facility | ✅ Yes | ❌ Rarely |
| M.Pharm Formulated | ✅ Yes | ❌ No |
| Doctor Co-Created (Family Medicine) | ✅ Yes | ❌ Rarely |
| Pure Cow Ghee (Ayurvedic) | ✅ Hero Ingredient | ❌ Synthetic Emollients |
| Parabens / Mineral Oil / Sulfates | 🚫 Zero — None At All | ⚠️ Often Present |
| GMP + ISO + FDA Compliant | ✅ All Three | ❌ Sometimes One |
| Dermatologically Tested (0+ Months) | ✅ Yes | ⚠️ Check label |
The Science
Three simultaneous mechanisms that address diaper rash at its root — not just the visible symptom.
THE KAUMARBHRITYA WAY
Prescribed in classical Ayurveda for neonatal skin care. Three minutes of intention. A microbiome protected from day one.
Gently clean baby's diaper zone with lukewarm water or a soft wet cloth at every change. Pat skin fully dry — never rub. Every skin fold must be dry before application. Moisture trapped under a barrier cream worsens rash.
Place Smooth a even layer across the full diaper zone. No rubbing. No pressure.
As you fasten the fresh diaper, all seven actives are already at work — AyuraGhrita sealing the barrier, Chicory FOS feeding the microbiome, Colloidal Oats calming irritation, Calendula supporting healing. Used at every change, Ayura Ghrita shifts from treating rash to preventing it altogether.
The nappy area is the most exposed, most vulnerable skin on your baby's body. Seven precisely chosen actives — barrier, prebiotic, anti-inflammatory, calming, healing, nourishing — working simultaneously so no rash wins.
Your Questions, Answered
Everything Parents Ask First
Questions. Honest science. No marketing fluff.
Yes. Ayura Ghrita is formulated specifically for newborn and infant skin — doctor co-created, M.Pharm formulated, and manufactured in a COSMOS Organic and USOCA (Uttarakhand State Organic) certified facility. Every ingredient is selected for gentleness at the most sensitive stage of skin development. It contains zero petroleum, zero parabens, zero synthetic fragrance and zero talc.
Most diaper creams use zinc oxide or petroleum jelly as a single-layer barrier. Ayura Ghrita works across seven mechanisms simultaneously — restoring the lipid barrier with Ayura-Ghrita, seeding beneficial microbiome bacteria with Chicory Root FOS, calming inflammation with Colloidal Oats and Turmeric, providing antimicrobial support with Kusha, supporting tissue healing with Calendula.
Ayura Ghrita is designed for both prevention and healing. Used at every diaper change as a protective layer, it helps maintain the skin's natural barrier and microbiome before rash develops. When rash is already present, it supports calming, soothing, and barrier restoration with every application.
If the rash persists beyond a few days of home care, worsens, or shows blisters or open sores, contact your paediatrician — it may need an antifungal or antibiotic cream.
Maaiee was formulated specifically with sensitive and eczema-prone infant skin in mind. Every known synthetic irritant is excluded — no sulphates, no synthetic fragrance, no dyes, no parabens, no silicones. Pure cow ghee naturally restores the skin lipid barrier. Calendula and Chamomile are among the most researched botanicals for soothing reactive skin. If your baby has diagnosed eczema, we still recommend a small patch test first.
Why every number here is verified, not claimed.
Real HerbsReal Ayurveda Infusions.