Golden Emollient
Pure Cow Ghee
Ayurveda's supreme emollient — documented in Charaka Samhita as the finest substance for newborn skin. Cold-clarified Desi Ghee
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• Nourishing baby massage oil crafted with Pure Cow Ghee, Dashapushpadi Oil, and Sesame Oil to support traditional baby massage rituals and help maintain soft, healthy skin.
• Enriched with Ayurvedic botanicals including Tulsi, Ashwagandha, Neem, Kuth Root, Balamool, Dry Ginger, Vacha, Mulethi, Daruharidra, and Black Cumin Oil for soothing and comforting daily massage routines.
• Traditionally used ingredients such as Balamool, Dry Ginger, and Vacha help support relaxing massage practices associated with tummy colic comfort, seasonal cold congestion relief, and restful sleep routines.
• Lightweight oils including Coconut Oil and calming Kashmiri Lavender help nourish delicate skin while making massage time soothing and enjoyable for babies.
• Dermatologically tested Processed in a COSMOS Organic Certified Facility and newborn safe, with baby-friendly ingredients free from mineral oil, silicones, parabens, and harsh chemicals.
Our Promise
Global standards we chose to meet, because this is how we would care for our own.
Key Ingredients
24 active ingredients slow heat infused in cow ghee,herbal infusions, floral oils, Every one selected for Navajata Shishu Abhyanga benefit.
Golden Emollient
Ayurveda's supreme emollient — documented in Charaka Samhita as the finest substance for newborn skin. Cold-clarified Desi Ghee
HERBAL PROTECTOR
Respiratory wellness, sensory stimulation, and Kapha-balancing care.
Strength
Charaka Samhita's premier Balya Rasayana. Supports healthy skin tone and muscle development.
Skin Clarity
Classical Kushthagna herb. Curcumin provides anti-inflammatory action at newborn-safe concentrations.
Natural Purifier
India's most trusted skin-protective herb. Balances infant skin microbiome naturally at gentle concentrations.
Skin Comfort
Soothes heat rash and calms overheated baby skin.
Sacred Blend
Classical 10-herb Kerala Ayurveda formulation from Ashtanga Samgraha. Prescribed for newborn Abhyanga.
Gentle Nourisher
Anti-inflammatory with saponins and flavonoids. Soothes eczema-prone baby skin and nappy-area redness.
SOOTHING ROOT
Calming irritated skin and supporting respiratory comfort.
Strengthening
Support nourishment, strength, muscle comfort, and healthy growth rituals.
NATURAL DECONGESTANT
Gentle warming support, circulation, and helping relieve cold, cough, and congestion.
Colic Comfort
Supporting relief during gas, colic, and cold-prone discomfort.
Complete the Kaumarabhritya Daily Ritual
After massage comes the bath. After the bath comes moisture. Maaiee's complete routine — formulated to work in synergy — the way classical texts always intended.
The Science
Ayurvedic baby massage inspired by classical Abhyanga traditions — combining pure cow ghee, herbal oils, and botanical warmth for nourishment
Classical Ayurvedic botanicals traditionally used in baby massage traditions for nourishment, strengthening care, sensory stimulation, balanced wellness support, and holistic daily Abhyanga rituals.
Daspushpadi GHEE + Ashwagandha + VachaSupport healthy skin balance, soothing care, digestive comfort, colic-supportive massage rituals, and gentle everyday protection for delicate baby skin.
Neem + Daruharidra + Mulethi + Black Cumin OilDry ginger, tulsi, and kuth are valued in traditional practices for decongestant and comforting massage support. Strengthening touch rituals, warming care, muscle comfort, respiratory wellness, and seasonal cold-prone comfort.
Balamool + Dry Ginger + Tulsi + Kuth RootThe daily malish is one of the oldest things Indian families do for a baby, and a good baby massage oil is what makes it easy to keep up.
A newborn spends most of the day being held, fed and settled, and the slow, steady rhythm of a massage is how a baby learns touch, relaxes, and winds down for sleep.
Rushed or skipped, a baby can be harder to settle in the evening, and dry skin has little to hold moisture in after the bath.
This is why the malish, done with a nourishing baby massage oil, has stayed a daily habit — it calms the baby, softens the skin, and gives you both a few quiet minutes together.
A baby massage oil that is quickly absorbed, rather than left greasy on top, is what keeps the daily malish something you actually look forward to, newborn and up.
A baby's skin is semi-permeable and takes in a nourishing oil easily, which is why the daily malish is one of the oldest ways Indian families have cared for a baby through its most formative months. Poshan Amrit is desi cow ghee with sesame oil and growth-supporting herbs, chosen to nourish a baby at this stage and support healthy circulation.
Strength for the growing body
The lipids and essential fatty acids of desi cow ghee, with strengthening herbs like balamool and ashwagandha, help nourish developing muscles and bones through the daily massage.
Movement and coordination
The slow, steady rhythm of a malish, with nourishing fats and circulation-supporting herbs, is part of how a baby builds towards rolling, reaching and crawling.
Soft, nourished skin
Desi cow ghee is absorbed to keep the skin soft and comfortable, supporting its barrier with nourishing lipids so it stays healthy-looking.
Care for the growing senses
Ayurveda has long valued the daily abhyanga as nourishing for a baby's senses and nervous system, which is why it is treated as an everyday ritual in the early months.
A calmer baby and better sleep
The oil's gentle warmth and the slow rhythm of the massage soothe a baby, and many parents find it helps their little one feed, settle and sleep more deeply.
An easier tummy
Slow circles on the tummy with a nourishing oil can help a gassy, colicky baby feel more comfortable and settle better.
Everyday strength through the seasons
The warming herbs and the goodness of desi cow ghee are traditionally felt to support a baby's overall strength as the weather changes.
Poshan Amrit is paediatrician-reviewed and dermatologically tested, with no parabens and no mineral oil — made for exactly this daily malish.
A baby oil for newborn skin has to be gentler than anything you would use on yourself, because a newborn's skin is thinner and makes very little of its own oil yet.
A grown-up's skin has a steady layer of natural oil; a baby's has very little yet, so it loses water faster and takes in more of whatever is put on it.
That is why a heavy mineral oil can feel wrong on a baby — left sitting on the surface, or leaving the skin dry once it wears off.
This is why a baby oil for newborn skin should be light and quickly absorbed, so it nourishes and hydrates without feeling heavy.
In a Delhi winter or an air-conditioned room the skin dries out faster, so a gentle baby oil for newborn skin earns its place in the daily routine even more.
Poshan Amrit, an ayurvedic baby massage oil, is pure Ayurvedic herbs infused in desi cow ghee and sesame oil — tulsi (holy basil), ashwagandha, balamool, neem, mulethi (licorice), vacha, sonth (dry ginger), kuth root, daruharidra and Dashapushpadi (a blend of ten flowers used for babies).
The Tummy Malish
For a gassy, restless baby, the tummy malish is what Indian homes have always reached for — warm oil in your palms, slow clockwise circles, then gently bicycling the legs. It helps a bloated little tummy settle. Poshan Amrit carries vacha, sonth (dry ginger) and kuth root, the warming herbs traditionally used for exactly this.
The Malish When the Season Turns
When the weather changes and little noses block, the old answer was a warm malish on the chest, the back and the soles of the feet. It helps a stuffy baby breathe easier and sleep through. Tulsi and sonth are the herbs that go into that one.
The Everyday Malish
Done daily, the malish is what grandmothers credited for sturdy, active babies, and the evening malish settles a baby for the night. Balamool and ashwagandha, the strengthening herbs, are in the oil for that, and that daily rhythm is what an ayurvedic baby massage oil is really for.
Poshan Amrit suits newborns and up, and pairs with Komal Ameya baby lotion — oil before the bath, lotion after.
A cow ghee baby massage oil is not a new idea — Kaumarabhritya is the Ayurvedic branch concerned with the care of infants and children, with classical references including the Kashyapa Samhita.
Desi cow ghee — ghrita — sat at the centre of it, the carrier the herbs were warmed into before anything went on a baby's skin, because the ghee took the herbs in with it as it was absorbed.
Poshan Amrit is made that way: pure Ayurvedic herbs infused in desi cow ghee and sesame oil — tulsi, ashwagandha, balamool, neem, mulethi, vacha, sonth and kuth — the method Ayurveda calls sneha kalpana, so this cow ghee baby massage oil carries the herbs into the skin as it is absorbed.
Poshan Amrit is an M.Pharm-led formulation, co-created with doctors in family medicine, so the same cow ghee baby massage oil your dadi trusted holds up to today's standards.
Parents comparing an ayurvedic baby massage oil with a regular baby oil usually ask three things: what the base is, how the herbs get in, and who made it.
What the Cow Ghee Base Does
Most everyday baby oils are a single mineral or vegetable oil. Poshan Amrit is pure Ayurvedic herbs infused in desi cow ghee and sesame oil, and desi cow ghee is absorbed into the skin — giving daily hydration and nutrition, and, since desi cow ghee is a postbiotic, helping support the skin barrier and keep the skin's microbiome in balance. Because it is absorbed rather than left on the surface, it never feels heavy in heat or humidity, which is why Ayurveda used it on babies through summer, monsoon and winter alike. Change the amount and the hand with the season, never the bottle.
How the Herbs Get In
The herbs in Poshan Amrit are infused into desi cow ghee over hours — tulsi, ashwagandha, balamool, neem, mulethi, vacha, sonth, kuth, daruharidra and Dashapushpadi. Slow heat is how they are carried into the ghee itself, not just added at the end.
Who Made It
Poshan Amrit is co-created with doctors in family medicine and made in an ISO and GMP certified, COSMOS Organic certified manufacturing facility, with herbs and oils organically sourced from the Himalayan region. Older children and adults use it too — plenty of mothers finish the bottle on their own hands.
That is what an ayurvedic baby massage oil vs a regular baby oil comes down to, and more on choosing one is in our guide to the best baby massage oils in India.
Knowing how to massage a newborn baby takes only a few minutes and a warm, quiet spot where your baby is not too hungry or too full.
Wait until the umbilical cord stump has healed and fallen off — usually around 10 to 14 days after birth — before you start oil massage, so the area stays clean while it heals.
The heart of how to massage a newborn baby is simple: warm a little oil between your palms, then work it in slowly, one area at a time — legs, arms, chest and back — with soft, light pressure rather than pressing hard.
For the tummy, use slow clockwise circles and then gently bicycle the legs; for the scalp, keep your touch light around the fontanelle, the soft spot. You can gently massage the face too, kept carefully away from the eyes, ears, lips and mouth.
Most families do the malish once a day, often 15 to 30 minutes before the bath so the oil has time to be absorbed, and a shorter session suits a newborn while a longer one suits an older baby who enjoys it.
When you are still learning how to massage a newborn baby, let your baby's cues guide you and stop if they seem fussy or overstimulated.
As with anything new, if you notice redness or your baby seems uncomfortable, stop and check with your paediatrician — especially if your baby was born early or has sensitive skin.
For a daily malish, the best oil is one gentle enough to use every day and rich enough to nourish — a desi cow ghee base does both. Maaiee Poshan Amrit is pure Ayurvedic herbs infused in desi cow ghee and sesame oil, with tulsi, ashwagandha, balamool and Dashapushpadi, so it is absorbed for the everyday massage, giving daily hydration and nutrition rather than being left greasy on the skin.
You can start once the umbilical cord stump has healed and fallen off, usually around 10 to 14 days after birth, which keeps the area clean while it heals. Maaiee Poshan Amrit is newborn safe from that point — warm a little between your palms and begin slowly and gently.
Yes, a daily malish is one of the oldest habits in Indian homes and suits most babies. Maaiee Poshan Amrit is made for everyday use, with a desi cow ghee base that is absorbed rather than building up on the skin. In heat and humidity use a little less — the oil stays the same, only the amount changes.
A slow, warm massage before bed relaxes a baby and becomes a signal that the day is ending, which helps many babies settle and sleep more deeply. Maaiee Poshan Amrit is made for that evening malish, with balamool and ashwagandha, the strengthening herbs of the daily massage. Keep your touch slow and gentle so it soothes rather than stimulates.
Before the bath is the usual Indian way — the malish first, then the bath rinses off the excess and leaves the skin soft. Maaiee Poshan Amrit is made for a pre-bath malish; warm it in your palms, work it in slowly, let it sit 15 to 30 minutes, then bathe. A little lotion after locks the softness in.
For a gassy, restless baby, the tummy malish is what Indian homes have always reached for — warm oil, slow clockwise circles, then gently bicycling the legs — and it helps a bloated little tummy settle. Maaiee Poshan Amrit carries vacha, sonth (dry ginger) and kuth root, the warming herbs traditionally used for exactly this.
When the season turns and little noses block, the old answer was a warm malish on the chest, back and the soles of the feet, which helps a stuffy baby breathe easier and sleep through. Maaiee Poshan Amrit carries tulsi and sonth (dry ginger) for that malish. For a high fever or any breathing trouble, see your paediatrician.
A good baby massage oil starts with a nourishing base and real Ayurvedic herbs. Maaiee Poshan Amrit is pure Ayurvedic herbs infused in desi cow ghee and sesame oil — tulsi, ashwagandha, balamool, neem, mulethi (licorice), vacha, sonth, kuth, daruharidra and Dashapushpadi — finished with black cumin and coconut oil, with no parabens or mineral oil.
Each oil has a place, but cow ghee is the one Ayurveda relied on for the baby malish, because it is absorbed into the skin and carries the herbs in with it, giving nutrition and helping the skin's microbiome stay in balance, since cow ghee is a postbiotic. Maaiee Poshan Amrit is pure Ayurvedic herbs infused in desi cow ghee and sesame oil, the way Ayurveda calls sneha kalpana, and finished with coconut oil. More on the choice in our cow ghee vs almond vs coconut guide.
A gentle oil massage can help dry skin, since the oil adds softness the skin cannot hold on its own yet. Maaiee Poshan Amrit has a desi cow ghee base with soothing mulethi (licorice). If your baby has eczema, broken skin or a diagnosed condition, do a small patch first and check with your paediatrician before a full massage.
Grandmothers credited the daily malish for sturdy, active babies, and gentle massage is part of how a baby relaxes and grows. Maaiee Poshan Amrit carries balamool and ashwagandha, the strengthening herbs traditionally used in the everyday malish. The malish supports the routine — growth itself depends on age, feeding and overall health.
Usually yes — the malish comes before the bath, and a gentle wash takes off the excess so the skin is soft, not greasy. With Maaiee Poshan Amrit, leave the oil on about 15 to 30 minutes, then bathe. Most parents don't leave it on overnight — a pre-bath malish, then a warm-water bath, is the usual rhythm.
A baby massage usually lasts about 10 to 20 minutes, and you can follow your baby's mood. Start shorter for a newborn — five to ten minutes — and let it grow as your baby enjoys it. With Maaiee Poshan Amrit, many parents do the malish 15 to 30 minutes before the bath so the oil has time to be absorbed, then stop if the baby seems fussy or overstimulated.
The body and the scalp have different needs, so a dedicated oil for each works best. Maaiee Poshan Amrit is the body malish oil — pure Ayurvedic herbs infused in desi cow ghee and sesame — while the scalp is lighter work. For the hair and scalp use Poshan Sneham baby hair oil, and for the body use Poshan Amrit.
It suits both. Maaiee Poshan Amrit is newborn safe and just as good for older children — the same desi cow ghee and herbs help through the growing years, not only the early weeks. Plenty of parents keep using it well past infancy, and many finish the bottle on their own hands. Use a little more oil as your child grows.
A daily malish nourishes the skin, relaxes your baby, and becomes a calm point in the day for you both. With Maaiee Poshan Amrit, the desi cow ghee gives daily hydration and nutrition, the tummy malish helps settle a gassy tummy, and the evening malish helps a baby sleep — with balamool and ashwagandha, the strengthening herbs, worked in.
Maaiee Poshan Amrit is newborn safe and made for the early weeks, with a cow ghee and sesame base slow-warmed with gentle herbs. Start once the umbilical cord stump has healed and fallen off, and keep the first sessions short and gentle. If your baby was born early, check with your paediatrician first.
You can buy Maaiee Poshan Amrit Baby Massage Oil online for ₹449 (100 ml), delivered across India. It is available on the Maaiee website, Amazon, Flipkart and Tata 1mg. Parents starting from scratch often take the Welcome Baby Kit, which pairs the oil with a head-to-toe wash.
The Classical Practice
Prescribed in Charaka Samhita for over 3,000 years. Five minutes of presence. A lifetime of benefit.
Pour 5–7 ml of Poshan Amrit into clean palms. Rub together for 20 seconds until warm. Never microwave — palm-warming preserves the Dasapushpadi herb complex.
Test on your inner wrist. Should feel warm, never hot.
Long strokes from thigh to ankle. Circular pressure on soles. Padabhyanga is prescribed in Charaka Samhita for newborns — stimulating nerve endings from the ground up.
Start here — feet are least sensitive. Helps baby settle.
Open-palm circles on chest outward from centre. Long strokes on arms. Gentle clockwise circles on tummy only. Avoid the navel until cord falls.
— builds neurological bond prescribed in Kaumarabhritya.
Turn baby face-down. Long strokes neck to spine base. Never press directly on spine — stroke on either side. Documented in Ashtanga Hridayam to strengthen infant spinal musculature.
Place folded muslin under baby's face for comfort.
Allow oil to absorb for 10–15 minutes. Then bathe with Anmira Anaya Head-to-Toe Wash. This Snana after Abhyanga completes the classical Kaumarabhritya newborn care routine.
Consistency matters more than perfection. Even 5 minutes daily builds the benefit.