Hero Ingredient
Pure Cow Ghee
Ayurveda's supreme emollient — documented in Charaka Samhita as the finest substance for newborn skin.
Pickup currently not available
• Complete newborn essentials set combining 7 Organic skincare products with 10 pieces of breathable 100% muslin pure cotton clothing for everyday care from birth.
• Enriched with Pure Cow Ghee, Chamomile Hydrosol, Ashwagandha, Brahmi, Calendula, Neem, Vetiver Root, and Chicory Root FOS Prebiotic to support gentle cleansing, massage rituals, scalp nourishment, skin hydration, and diaper-area comfort.
• Includes daily essentials for bathing, moisturizing, massage, hair care, powdering, and diaper care, helping simplify baby care routines for newborns and infants.
• Soft muslin swaddle, hooded towel, cap, mittens, booties, jablas, wash cloth, and nappies provide breathable comfort, high absorbency, and are free from harmful dyes.
• Dermatologically tested and crafted with baby-friendly formulations that are free from sulphates, SLS, parabens, talc, mineral oil, and harsh ingredients, making them suitable for delicate skin from day one.
You’ll receive assorted prints selected from our current stock.
Maaiee products are manufactured in facilities certified by COSMOS Organic and USOCA, following internationally recognized standards for organic cosmetic manufacturing. They are also produced in FDA-registered, GMP and ISO-certified facilities. Every formulation is dermatologically tested, free from parabens, mineral oil, sulphates, and synthetic fragrances, and is suitable for newborns from 0 months.
Abhyanga is the beginning. The full Kaumarabhritya newborn care ritual prescribed in Charaka Samhita covers oil, wash, protection, powder, and nourishment — Maaiee covers every step.
Poshan Amrit Massage OilDasapushpadi + Pure Cow Ghee. The classical base of the Kaumarabhritya ritual.Shop now
Poshan Sneham Scalp OilBrahmi + Bhringraj. Nourishes scalp and supports healthy hair growth.Shop now
Anmira Anaya Head-to-Toe WashAlmond oil + Cucumber hydrosol. Gentle cleanse after Abhyanga.Shop now
Saumya Ameya Bathing BarCow ghee + Goat milk crème bar. Sulphate-free, nourishing.Shop now
Komal Ameya LotionCalendula + Mango butter. 24-hour hydration, eczema-prone skin.Shop now
Ayura Ghrita Diaper CreamPrebiotic chicory + Cow ghee. 4-fold diaper rash protection.Shop now
Ushira Haridra PowderVetiver + Turmeric + Arrowroot. Talc-free, keeps skin dry and calm.Shop now
Real Ayurveda
Every ingredient is sourced, verified, and formulated at pharmaceutical-grade concentrations for newborn-safe skin.
Hero Ingredient
Ayurveda's supreme emollient — documented in Charaka Samhita as the finest substance for newborn skin.
Scalp Health
The supreme Medhya Rasayana. Supports scalp microcirculation and healthy infant hair growth from the earliest weeks.
Strength & Vitality
Charaka Samhita's premier Balya Rasayana. Supports healthy skin tone, muscle development, and overall vitality.
Skin Clarity
Classical Kushthagna herb. Curcumin provides anti-inflammatory and antimicrobial action at newborn-safe concentrations.
Natural Purifier
India's most trusted classical skin-protective herb. Balances infant skin microbiome naturally at gentle concentrations.
Cooling Comfort
Cooling root of Indian summers. Classical Sheetala herb used to soothe heat rash and calm overheated baby skin.
Sacred Blend
Classical 10-herb Kerala Ayurveda formulation from Ashtanga Samgraha. Traditionally prescribed for newborn Abhyanga massage.
Gentle Soother
Anti-inflammatory herb with saponins and flavonoids. Soothes eczema-prone baby skin and reduces nappy-area redness.
The Maaiee Hospital Bag Kit holds 17 items for a newborn's first days — 7 Ayurvedic skincare products made in a COSMOS Organic certified facility, and 10 pieces of 100% muslin pure cotton clothing.
Assorted print. Maaiee muslin is always 100% pure cotton. The print is sent from current stock, varies by batch, and cannot be chosen.
A newborn hospital bag needs five things: something to cleanse, something to moisturise, something for the nappy area, something to keep warm, and something to swaddle. The Maaiee Hospital Bag Kit covers all five in 17 items, 7 Ayurvedic skincare products and 10 pieces of 100% muslin pure cotton clothing: 1 swaddle, 1 hooded towel, 1 cap, 1 pair of mittens, 1 pair of booties, 2 jabla, 1 wash cloth and 2 nappies.
Most obstetricians suggest having it ready by week 36, because labour can begin before the due date. Pack the baby items separately from your own so they are easy to reach in the ward. The Maaiee Hospital Bag Kit is assembled as one unit for that reason, with all 17 items together.
Abhyanga, the daily oil massage described in the Charaka Samhita, is usually begun after the first two weeks, once the vernix caseosa, the natural coating a baby is born with, has absorbed. In the Maaiee Hospital Bag Kit the cow ghee massage oil and hair oil carry that two-week guidance. The wash, lotion, powder, bathing bar and diaper cream are newborn safe from the start.
Gentle abdominal massage is a long-standing part of Abhyanga, the Ayurvedic infant massage, and many parents find it settles a fretful evening. It is comfort rather than treatment. Persistent crying, poor feeding or a firm swollen tummy should be seen by a paediatrician. Maaiee Poshan Amrit is a pure cow ghee based oil formulated for daily infant massage.
Cradle cap is common in the first months and usually settles on its own. The traditional approach is to soften the scalp with a little oil before a gentle wash, and never to pick at the flakes. Maaiee Poshan Sneham is a cow ghee, Brahmi and Amla scalp oil made for that kind of gentle routine. If the scalp is red, weeping or spreading, see a paediatrician.
Swaddling limits the Moro or startle reflex that wakes many newborns, which is why it is used in the early weeks. Wrap firmly across the chest but leave the hips loose, always place the baby on their back, and stop swaddling once they begin to roll. The Maaiee Hospital Bag Kit includes one 100% pure cotton muslin swaddle, chosen because muslin breathes in Indian heat.
Talc-free powders avoid the fine particulate that made talc contentious for infant use. Maaiee Ushira Haridra uses vetiver root and kaolin clay instead, so it absorbs moisture in the skin folds and stays breathable, which matters in humid weather. Powder is optional in a newborn routine and many parents skip it altogether.
Zinc oxide is the usual barrier in conventional nappy creams and works well, though some parents find it drying with daily use. Maaiee Ayur-Ghrita uses pure cow ghee as the barrier together with Chicory root FOS, a prebiotic that supports the beneficial bacteria already on the skin. A zinc-free cream forms the barrier with a fat instead. Both approaches form a barrier; the difference is the base.
Something the mother will actually use in the first weeks rather than something decorative. The Maaiee Hospital Bag Kit works as both a hospital bag and a gift: 17 named items covering skin, bath, nappy and clothing, made in a COSMOS Organic certified facility. The muslin arrives in an assorted print and needs no extra wrapping, which suits baby showers, Namkaran and hospital visits.
The Maaiee Hospital Bag Kit — 17 items, packed and ready before week 36.