Hero Ingredient
Pure Cow Ghee
Ayurveda's supreme emollient — documented in Charaka Samhita as the finest substance for newborn skin.
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• Complete newborn essentials set combining 7 Organic skincare products with 10 pieces of breathable 100% muslin pure cotton clothing for everyday care from birth.
• Enriched with Pure Cow Ghee, Chamomile Hydrosol, Ashwagandha, Brahmi, Calendula, Neem, Vetiver Root, and Chicory Root FOS Prebiotic to support gentle cleansing, massage rituals, scalp nourishment, skin hydration, and diaper-area comfort.
• Includes daily essentials for bathing, moisturizing, massage, hair care, powdering, and diaper care, helping simplify baby care routines for newborns and infants.
• Soft muslin swaddle, hooded towel, cap, mittens, booties, jablas, wash cloth, and nappies provide breathable comfort, high absorbency, and are free from harmful dyes.
• Dermatologically tested and crafted with baby-friendly formulations that are free from sulphates, SLS, parabens, talc, mineral oil, and harsh ingredients, making them suitable for delicate skin from day one.
You will receive assorted prints in clothing as in current stock.
Maaiee products are manufactured in facilities certified by COSMOS Organic and USOCA, following internationally recognized standards for organic cosmetic manufacturing. They are also produced in FDA-registered, GMP and ISO-certified facilities. Every formulation is dermatologically tested, free from parabens, mineral oil, sulphates, and synthetic fragrances, and is suitable for newborns from 0 months.
Abhyanga is the beginning. The full Kaumarabhritya newborn care ritual prescribed in Charaka Samhita covers oil, wash, protection, powder, and nourishment — Maaiee covers every step.
Dasapushpadi + Pure Cow Ghee. The classical base of the Kaumarabhritya ritual.
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Brahmi + Bhringraj. Nourishes scalp and supports healthy hair growth.
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Almond oil + Cucumber hydrosol. Gentle cleanse after Abhyanga.
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Cow ghee + Goat milk crème bar. Sulphate-free, nourishing.
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Calendula + Mango butter. 24-hour hydration, eczema-prone skin.
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Prebiotic chicory + Cow ghee. 4-fold diaper rash protection.
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Vetiver + Turmeric + Arrowroot. Talc-free, keeps skin dry and calm.
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Every ingredient is sourced, verified, and formulated at pharmaceutical-grade concentrations for newborn-safe skin.
Hero Ingredient
Ayurveda's supreme emollient — documented in Charaka Samhita as the finest substance for newborn skin.
Scalp Health
The supreme Medhya Rasayana. Supports scalp microcirculation and healthy infant hair growth from the earliest weeks.
Strength & Vitality
Charaka Samhita's premier Balya Rasayana. Supports healthy skin tone, muscle development, and overall vitality.
Skin Clarity
Classical Kushthagna herb. Curcumin provides anti-inflammatory and antimicrobial action at newborn-safe concentrations.
Natural Purifier
India's most trusted classical skin-protective herb. Balances infant skin microbiome naturally at gentle concentrations.
Cooling Comfort
Cooling root of Indian summers. Classical Sheetala herb used to soothe heat rash and calm overheated baby skin.
Sacred Blend
Classical 10-herb Kerala Ayurveda formulation from Ashtanga Samgraha. Traditionally prescribed for newborn Abhyanga massage.
Gentle Soother
Anti-inflammatory herb with saponins and flavonoids. Soothes eczema-prone baby skin and reduces nappy-area redness.
You read the labels. You asked the questions.
You decided your baby deserved better than "probably fine."
This is what that decision looks like.
No deflection. No marketing language. What parents ask before they buy — answered by the formulation.
A complete hospital bag for a newborn needs five things — something to cleanse, something to moisturise, something to protect the nappy area, something to keep warm, and something to swaddle. This kit covers all five in 17 items: 7 organic and natural Ayurvedic skincare products (Massage Oil, Hair Oil, Wash, Lotion, Bathing Bar, Powder, Diaper Cream) and 10 pieces of 100% muslin pure cotton clothing (Swaddle, Hooded Towel, Cap, Mitten, Bootie, 2 Jabla, Wash Cloth, 2 Nappy). Nothing left to source. Nothing to add.
The Wash, Lotion, Powder, Diaper Cream, and Bathing Bar are gentle enough for delicate baby skin (0+ months). The Massage Oil and Hair Oil are recommended from 2 weeks — the vernix caseosa (the baby's natural protective coating at birth) needs those two weeks to fully absorb before introducing topical oil. All 7 skincare products are organic and natural. GMP certified, ISO certified, FDA compliant, dermatologically tested. Free from mineral oil, SLS, SLES, parabens, synthetic fragrance, phenoxyethanol, talc, and zinc oxide.
Pure Cow Ghee (Ayur-Ghrita) moisturize neonatal skin transdermally — its butyrate post biotic fills the structural lipid lamellar gaps in the immature infant skin barrier, building it from within rather than coating the surface. Fat-soluble vitamins A, D, E and K nourish the developing epidermis. The Ghee carries Dasapushpadi and Ashwagandha into the dermal layer — not left on top, absorbed with the Ghee. Coconut and almond oil work primarily at the surface. This is why Charaka Samhita and Ashtanga Hridayam prescribe Ghee-based oil for infant Abhyanga. Maaiee is India's organic and natural baby care brand using Ayura-Ghrita as the primary lipid carrier.
Yes — designed to work as both a hospital bag and a complete newborn gift. 17 items the new mother will use from the first hour home. Every item certified, named, and purposeful. The muslin clothing comes in a random print — presentation-ready for baby showers, naming ceremonies, hospital visits, and Diwali gifting. No additional gift wrapping needed. The gift that says you took the decision seriously — because you read what was in it.
The Ayur-Ghrita Diaper Cream is India's first Ayurvedic prebiotic diaper cream — Chicory Root FOS feeds beneficial skin bacteria in the diaper zone, addressing nappy rash at the microbiome root, not just the surface. Zinc-free — Cow Ghee creates the barrier. The Ushira Haridra Powder uses Vetiver root — cooling, antimicrobial, breathable — instead of talc. Vetiver absorbs moisture without creating the anaerobic environment that promotes Candida in skin folds. Both organic and natural. Both gentle enough for delicate baby skin. Both things no conventional baby powder or diaper cream offers.
The bag is packed.
The baby is coming.
You chose well.
No Nasties · Not Now, Not Ever
Delicate baby skin requires careful formulation choicesMaaiee's Organic Certified Manufacturing help ensure carefully formulated baby care designed for delicate newborn and infant skin.
Pure cow ghee (Ayur-Ghrita) as the hero emollient. Classical Ayurvedic herbs — Brahmi, Neem, Calendula, Dasapushpadi — sourced organically. GMP + ISO pharmaceutical-grade facility. Every ingredient chosen for function and safety.
| Feature | 🌿 Maaiee | Others |
|---|---|---|
| Organic Certified Facility | ✅ Yes | ❌ Rarely |
| Real Ayurveda Herbs | ✅ Yes | ❌ No |
| Doctor Co-Created (Family Medicine) | ✅ Yes | ❌ Rarely |
| Pure Cow Ghee (Ayurvedic) | ✅ Hero Ingredient | ❌ Synthetic Emollients |
| Parabens / Mineral Oil / Sulfates | 🚫 Zero — None At All | ⚠️ Often Present |
| GMP + ISO + FDA Compliant | ✅ All Three | ❌ Sometimes One |
| Dermatologically Tested (0+ Months) | ✅ Yes | ⚠️ Check label |
The Advanced Ayurveda
Three science-backed rituals inspired by Ayurveda to nourish, protect and comfort delicate baby skin — naturally.