Golden Emollient
Pure Cow Ghee
Ayurveda's supreme emollient — documented in Charaka Samhita as the finest substance for newborn skin.
You will receive assorted prints in clothing as in current stock.
• Gentle cleansing and freshness essentials set designed to keep newborn and infant skin clean, comfortable, and dry throughout the day.
• Enriched with Pure Cow Ghee, Goat Milk, Shea Butter, Neem, Turmeric, Vetiver (Khus), Arrowroot, Kaolin Clay, Calendula, and Chamomile to help support a healthy skin microbiome and soothe delicate skin.
• The creamy bathing bar creates a gentle lather that cleanses without stripping natural moisture, while helping moisturize skin and cradle cap-prone scalp.
• Talc-free herbal baby powder absorbs excess moisture, reduces sweat discomfort, and helps keep skin folds fresh and comfortable without using talc or zinc.
• Dermatologically tested and suitable from birth, with baby-friendly formulations free from sulphates, SLS, parabens, talc, mineral oil, and harsh chemicals for everyday care.
Our signature formula contains only the best ingredients, selected for max benefits to the skin.
Key Ingredients
Every ingredient is sourced, verified, and formulated at pharmaceutical-grade concentrations for newborn-safe skin.
Golden Emollient
Ayurveda's supreme emollient — documented in Charaka Samhita as the finest substance for newborn skin.
Sheetala
Documented in Charaka Samhita for cooling, anti-inflammatory, and skin-protective properties.
Strength
Mentioned in Kaumarabhritya for infant skin care. Vitamins A and D support barrier and skin tone. Fat molecules smaller than cow milk condition the skin more efficiently.
Skin Health
Classical Kushthagna herb. Curcumin provides anti-inflammatory and antimicrobial action at newborn-safe concentrations.
Natural Purifier
India's most trusted classical skin-protective herb. Balances infant skin microbiome naturally at gentle concentrations.
CALMING Oils
Rich emollient care traditionally used to support skin softness, suppleness, and moisture barrier comfort.
Sacred Blend
Skin-protective traditionally used for anti-inflammatory action, antimicrobial support
Gentle Soother
Anti-inflammatory herb with saponins and flavonoids. Soothes eczema-prone baby skin and reduces nappy-area redness.
Calming Comfort
Gentle calming and anti-inflammatory support for sensitive infant skin. Traditionally for soothing redness and irritation
Calming Comfort
Soothes heat rash and calms overheated baby skin.
Calming · Natural Soothe
Traditionally used for skin-calming, soothing, and comfort properties.
Deep Moisture
Rich in stearic and oleic fatty acids — creates a flexible, non-occlusive moisture layer on skin.
| Feature | 🌿 Maaiee | Others |
|---|---|---|
| Organic Certified Facility | ✅ Yes | ❌ Rarely |
| M.Pharm Formulated | ✅ Yes | ❌ No |
| Doctor Co-Created (Family Medicine) | ✅ Yes | ❌ Rarely |
| Pure Cow Ghee (Ayurvedic) | ✅ Hero Ingredient | ❌ Synthetic Emollients |
| Parabens / Mineral Oil / Sulfates | 🚫 Zero — None At All | ⚠️ Often Present |
| GMP + ISO + FDA Compliant | ✅ All Three | ❌ Sometimes One |
| Dermatologically Tested (0+ Months) | ✅ Yes | ⚠️ Check label |
Every maaiee product is made in COSMOS Organic, GMP, ISO, FDA certified facility. Formulated by an M.Pharm founder, Co-created with doctors in family medicine. Inspired by Naani Maa's Ayurveda.