Golden Emollient
Pure Cow Ghee
Ayurveda's supreme emollient — documented in Charaka Samhita as the finest substance for newborn skin.
You will receive assorted prints in clothing as in current stock.
• Complete bath and freshness essentials set designed for gentle cleansing, moisture balance, and everyday comfort for newborn and infant skin.
• Enriched with Pure Cow Ghee, Goat Milk, Neem, Turmeric, Chamomile Hydrosol, Aloe Vera, Vetiver (Khus), Calendula, and Lavender to help support a healthy skin microbiome and soothe delicate skin.
• The pH-balanced head-to-toe wash and creamy bathing bar cleanse hair and body without causing post-bath dryness, while helping moisturize skin and support cradle cap-prone scalp care.
• Talc-free baby powder with Arrowroot, Tapioca, and Kaolin Clay helps absorb excess moisture, reduce sweat discomfort, and keep skin folds dry and comfortable.
• Dermatologically tested and suitable from birth, with baby-friendly formulations free from sulphates, SLS, parabens, talc, mineral oil, and harsh chemicals for everyday bath-time care.
Our signature formula contains only the best ingredients, selected for max benefits to the skin.
Key Ingredients
Every ingredient is sourced, verified, and formulated at pharmaceutical-grade concentrations for newborn-safe skin.
Golden Emollient
Ayurveda's supreme emollient — documented in Charaka Samhita as the finest substance for newborn skin.
Sheetala
Documented in Charaka Samhita for cooling, anti-inflammatory, and skin-protective properties.
Strength
Mentioned in Kaumarabhritya for infant skin care. Vitamins A and D support barrier and skin tone. Fat molecules smaller than cow milk condition the skin more efficiently.
Skin Health
Classical Kushthagna herb. Curcumin provides anti-inflammatory and antimicrobial action at newborn-safe concentrations.
Natural Purifier
India's most trusted classical skin-protective herb. Balances infant skin microbiome naturally at gentle concentrations.
CALMING Oils
Rich emollient care traditionally used to support skin softness, suppleness, and moisture barrier comfort.
Sacred Blend
Skin-protective traditionally used for anti-inflammatory action, antimicrobial support
Gentle Soother
Anti-inflammatory herb with saponins and flavonoids. Soothes eczema-prone baby skin and reduces nappy-area redness.
Calming Comfort
Gentle calming and anti-inflammatory support for sensitive infant skin. Traditionally for soothing redness and irritation
Calming Comfort
Soothes heat rash and calms overheated baby skin.
Calming · Natural Soothe
Traditionally used for skin-calming, soothing, and comfort properties.
Deep Moisture
Rich in stearic and oleic fatty acids — creates a flexible, non-occlusive moisture layer on skin.
| Feature | 🌿 Maaiee | Others |
|---|---|---|
| Organic Certified Facility | ✅ Yes | ❌ Rarely |
| M.Pharm Formulated | ✅ Yes | ❌ No |
| Doctor Co-Created (Family Medicine) | ✅ Yes | ❌ Rarely |
| Pure Cow Ghee (Ayurvedic) | ✅ Hero Ingredient | ❌ Synthetic Emollients |
| Parabens / Mineral Oil / Sulfates | 🚫 Zero — None At All | ⚠️ Often Present |
| GMP + ISO + FDA Compliant | ✅ All Three | ❌ Sometimes One |
| Dermatologically Tested (0+ Months) | ✅ Yes | ⚠️ Check label |
Every maaiee product is made in COSMOS Organic, GMP, ISO, FDA certified facility. Formulated by an M.Pharm founder, Co-created with doctors in family medicine. Inspired by Naani Maa's Ayurveda.